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Growth and Brand Marketing

Black & Grey HR

Role overview

Qualifications

  • Think like a strategist and ship like an operator
  • Experience in building demand or brand engines for a service business, B2B, or agency
  • Fluent in Zoho One or comparable CRM and automation tools
  • Ability to work independently and take ownership

Responsibilities

  • Plan, build, and run email campaigns end to end
  • Turn cold and warm lists into qualified pipeline through lead generation and nurture
  • Create a regular newsletter to build authority in executive search and advisory
  • Clean and segment the database, ensuring sharp targeting

About the company

Black & Grey HR logo

Black & Grey HR

Staffing & Recruiting

🎉 Hey there, welcome to Black & Grey HR! We're not your ordinary talent acquisition company. Our mission is to redefine the recruitment experience and build great employer brands with a humanized, yet progressive approach. 🌟 We understand that the world is rapidly changing, and technological advancements like 📱 mobile internet, 📲 social media, 🤖 automation, and 🧠 artificial intelligence are reshaping the way we live and work. But fear not! Our unique recruitment and selection process takes into account these changes and redefines the way you look at ‘experience’ in the recruitment process. 🤝 With our approach, we increase the probability of hiring great candidates and building strong employer brands, regardless of the challenges. 🚀 We're proud to have worked with 🏢 Fortune 500's, 🏭 leading local organizations, and 🏢 small to medium-sized enterprises in the Middle East. Our diverse client portfolio is a testament to our ability to provide effective solutions to any business, regardless of size or industry. 💪 At Black & Grey HR, we believe that most human resource issues are not black and white. People have different variables and aspirations at every stage of their career. That's why we invest time and effort to truly understand our candidates and clients. We use insights, intellect, and a lot of compassion to effectively manage the grey areas of human interaction and deliver the right solutions. ❤️ Partner with Black & Grey HR today and experience a recruitment process like no other. 🎉

Company details

Company typeStartup
IndustryStaffing & Recruiting
Company size11 - 50

Links

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Job description

This is a remote position.

What You'll Deliver

  • Email and campaign engine. Plan, build, and run email campaigns end to end. Strategy, copy, send, follow up. Every campaign is tied to a lead outcome, not a vanity metric.
  • Lead generation and nurture. Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready. 
  • Newsletter. A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust, not products. People should open it because it's worth reading.
  • Database and segmentation. Clean the database, segment by intent, and turn it into a real asset. Sharp targeting, zero leakage.
  • Zoho One build. Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system, not on your laptop.
  • Reporting. Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline.

 

How We'll Measure This

 Not opens. Not clicks. Pipeline.

 By day 90 we expect:

  • A cleaned, segmented database with intent scoring live.

  • A newsletter shipping on a real cadence with a growing, engaged list.

  • At least one repeatable nurture-to-pipeline flow built and running in Zoho.

  • A clear report showing leads generated and deals influenced.



Requirements

  • You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday.

  • You've built demand or brand engines before, ideally for a service business, B2B, or agency.

  • You're fluent in Zoho One or comparable CRM and automation tools.

  • You work independently, take ownership, and don't wait for a brief.

  • You're comfortable being measured on outcomes, not activity.

 

Engagement Terms

  • Initial 90-day scoped engagement.
  • Output-based.
  • Access to systems under NDA, scoped tight.
  • All workflows, assets, and data documented and retained inside Black & Grey HR systems.
  • Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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