Market Director, Nordics

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

This is a rare opportunity to take an exceptional base in Sweden, our home market and where Natural Cycles began, and grow it into a business that wins across Sweden, Denmark and Norway. You will get to know each market in depth and turn that understanding into growth, both in the short term and for years to come.

As Market Director, Nordics, you will own the Nordic P&L and be accountable for growth across the region, with a clear focus on bringing in new paying users. You will work as much with healthcare professionals and B2B partners as with consumers, lead the expansion from Sweden into Norway and Denmark, and lead an established team across marketing, PR, public affairs and events.

Please note that we are hiring for this role in Stockholm, Sweden.

What you will be doing

Market strategy and commercial performance

• Set and deliver the Nordic strategy and business plan, owning new paying users, revenue and the P&L.

• Find and prioritise the growth levers that work best in each market, across consumer, B2B and healthcare channels, with the central growth and marketing teams.

Nordic expansion and brand development

• Lead the expansion beyond Sweden, starting with Norway and followed by Denmark, by testing, learning and scaling a repeatable market-entry playbook.

• Strengthen Natural Cycles' brand positioning and perception in Sweden, and establish it in the newer Nordic markets.

• Ensure effective localisation and execution of global campaigns and product launches across the Nordic markets.

• Lead market-specific brand, communications and PR initiatives to expand reach and credibility across the region.

Medical trust and healthcare integration

• Build medical trust with healthcare professionals across the Nordics, with a particular focus on midwives, and develop relationships with key opinion leaders and institutions.

• Lead public affairs and market access across the Nordics, with the long-term goal of Natural Cycles being integrated into each country's healthcare system.

• Support scientific communication and educational initiatives in collaboration with global medical and regulatory teams.

Strategic partnerships

• Identify and develop strategic commercial partnerships, including retail and pharmacy, employee benefits and consumer partners, to accelerate growth and market presence across the region.

• Explore new channels and opportunities to expand distribution, visibility and strategic reach in each Nordic market.

• Strengthen Natural Cycles' position across relevant healthcare and consumer ecosystems in the Nordics.

Cross-functional leadership

• Act as the voice of the Nordics internally, representing local priorities, customer insights and commercial opportunities.

• Collaborate closely with global marketing, growth, product, medical and regulatory teams to ensure strong execution and alignment across markets.

• Provide data-driven insights and strategic recommendations to inform broader business decisions, and share what works in the Nordics with the wider International team.

Management

• Lead, develop and grow the Nordic team, and manage agency and partner relationships across the region.

What skills and experience we think you have

• 10+ years of experience in senior commercial, growth, marketing or General Manager roles, including leading teams and owning a P&L.

• Proven track record of building and scaling a consumer brand, consumer app or subscription-based business across more than one market.

• Deep understanding of the Swedish market and strong knowledge of the wider Nordic region, with experience launching or scaling in Norway or Denmark considered a strong advantage.

• Experience navigating regulated or trust-sensitive industries (e.g. medtech, digital health or fintech), including public affairs or work with policymakers, is an advantage.

• Experience engaging medical stakeholders or working within healthcare ecosystems is a strong plus.

• Entrepreneurial mindset combined with strong analytical, strategic and execution capabilities, and the ability to lead an established team through change.

• Fluent in English and Swedish; another Nordic language is a plus. Based in Sweden, preferably in the Stockholm area.

What we offer

• Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location

• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work

• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development

Location

We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the team you will work with is located in Stockholm, and the team occasionally meets in the office for collaboration and face-to-face time.

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.


Note: We are not looking for consultants or help from recruitment agencies