Consumer Marketing - Growth Lead

Description

Intuition Robotics is on a mission to empower older adults to live happier, healthier, and more independent lives. Our AI companion robot, ElliQ, is designed for healthier aging, alleviates loneliness, and empowers older adults to live independently.

As we rapidly expand our direct-to-consumer offerings in the US, we’re seeking a consumer marketing growth lead to join our DTC team. Reporting directly to the Chief Strategy Officer, you’ll be responsible for user acquisition, growth, creative, and content for ElliQ’s direct-to-consumer channel. This role requires a blend of creative storytelling, data-driven decision-making, and executional excellence to drive awareness, acquisition, and user retention.

You will own and optimize paid acquisition channels, develop targeted nurture campaigns, and collaborate cross-functionally to refine user journeys. This is a rare opportunity to shape the consumer growth strategy of a fast-growing Physical AI company while making a meaningful impact on the lives of older adults.

What You Bring

You have deep empathy for users and a storytelling mindset, crafting compelling messages that differentiate ElliQ. With strong analytical skills, you leverage data and insights to optimize marketing strategies while knowing when to rely on creativity and innovation. You have experience in user acquisition, ad buys and managing agency relationships. 

You are an entrepreneur at heart, a creative out of the box thinker who is excited to explore new ideas and novel approaches. You thrive in a fast-paced, high-growth environment, moving seamlessly between strategy and execution. You excel at managing cross-functional projects, keeping multiple workstreams aligned while staying focused on impact. You are customer-obsessed, entrepreneurial, hands-on executor, and action-oriented, always pushing for growth and innovation.

Key Responsibilities

• Drive full-stack execution across multiple domains to achieve revenue targets for our DTC motion.
• Develop and execute ElliQ’s multi-channel growth strategy, driving awareness, lead generation, and user acquisition.
• Discover and leverage top-performing channels across marketing ecosystems, including paid media, email, influencers, social, print, audio, TV, and communities, continuously testing and optimizing to maximize reach, engagement, and ROI.
• Oversee media buying and budget allocation, continuously refining advertising efforts to improve conversion rates.
• Create and optimize content and messaging for paid ads, website, landing pages, newsletters, social media, email, and affiliate channels.
• Implement automated lifecycle marketing campaigns, tailoring outreach based on user behavior and engagement.
• Build and manage marketing analytics and reporting, ensuring data-driven decision-making.
• Collaborate with product and customer success teams to align growth initiatives and enhance user experience.
• Stay ahead of industry trends, testing new channels and applying best practices to improve performance.

Requirements

What We’re Looking For

• At least 3- 5 years of experience in consumer marketing, growth, or user acquisition, with proven expertise in consumer electronics or subscription business models - must.
• A data-driven mindset with expertise in A/B testing, analytics, and performance tracking.
• Creative and growth mindset - able to generate bold ideas and execute them efficiently.
• Experience working with media-buying and campaign agencies and managing effective ad buys and optimizing ROI and performance (Meta, Google, TikTok, and OpenAI).
• A passion for helping people, especially older adults, combined with a customer-first mentality.
• Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads.
• Proficiency in CRM and marketing automation tools (e.g., Klaviyo, Shopify, Looker, and Google Analytics).
• Ability to manage complex projects effectively across cross-functional teams.
• Self-starter with a proactive approach, always eager to learn and improve.

In a nutshell

we’re seeking a consumer marketing growth lead to join our DTC team. Reporting directly to the Chief Strategy Officer, you’ll be responsible for user acquisition, growth, creative, and content for ElliQ’s direct-to-consumer channel. This role requires a blend of creative storytelling, data-driven decision-making, and executional excellence to drive awareness, acquisition, and user retention.