Growth Marketing Manager

Toolbx · Job description

Growth Marketing Manager

Reports to the Senior Director of Growth · Full-time, permanent · Remote

About Toolbx

Contractors count on independent building suppliers every day. Many are family-run businesses that compete with national chains by knowing their customers and helping them get the job done.

Toolbx brings their contractor accounts, ordering, quoting, online storefront and payments together. Contractors can order and pay from their phones, while supplier teams spend less time entering orders and chasing payments. Toolbx connects with the ERP systems suppliers already use.

Forge AI is the assistant in Toolbx that helps supplier teams get work done, so less of their day goes on manual tasks. With AI Order Entry, it turns emailed material lists, takeoffs and PDFs into quotes for the team to review and send to their ERP. We're building Forge to take on more of the work supplier teams do every day.

More than 200 building suppliers use Toolbx across 1,000+ locations. We work with buying groups including Do it Best, LBM Advantage and LMC, and we're expanding beyond lumber and building materials into new verticals.

The role

Toolbx is hiring a Growth Marketing Manager, reporting to our Senior Director of Growth. You will find the independent building suppliers most likely to become customers and turn them into pipelines with Sales. You will own the acquisition plan and channel decisions, manage the approved demand budget and deliver a quarterly sourced-pipeline target. Your primary channels are in-person events and named-account outreach, supported by paid media, search and the website. You will work with Product Marketing & Brand on positioning, content and the marketing plan. We're looking for someone analytical and fast-moving who wants to help independent suppliers use technology to grow and compete.

What you will own

• Build the quarterly acquisition plan within the integrated marketing plan, and agree sourced-pipeline targets with Sales
• Segment audiences, then set up, launch and manage acquisition campaigns
• Run ABM programs to named accounts, agreeing account selection, offers and follow-up with Sales
• Design outbound plays with Sales for named accounts, including targeting, offers and sequence content. Sales and SDRs run the outreach.
• Run the trade show, conference and field event calendar, from selection and budget to outreach, lead capture and follow-up
• Support buying-group and association partnerships with partner events and member outreach
• Set up, promote and follow up on prospect webinars
• Own prospect email and nurture programs, from build and send to optimization, using content from Product Marketing
• Run paid media, search and social in support of events and ABM, and test referrals
• Own website conversion performance and SEO, including campaign landing pages, forms, analytics and conversion tests
• Build and maintain ICP target lists, scoring and campaign workflows in HubSpot, with agreed Sales handoff rules
• Write and test ad, email and landing-page copy, and roll out what wins
• Support launches, content and customer programs with targeting, distribution and lead capture
• Work within Product Marketing’s positioning and messaging. Product Marketing owns page content, product content and webinar content; this role owns targeting, distribution and conversion.
• Allocate the demand budget across channels based on results and sales feedback
• Track campaign sources and results so channels can be compared
• Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion
• Use and improve the team’s AI workflows for research, campaign production and reporting
• Manage agencies and freelancers
• Lead, coach and support the Marketing Coordinator

Your first 90 days

• Audit current acquisition campaigns and channel performance, and present what to keep, cut, test and grow
• Take over the acquisition campaigns and events in progress, including their committed budget
• Agree the sourced-pipeline definition, quarterly target and reporting baseline with Sales
• Launch an ABM pilot with Sales on a set of named accounts
• Set up the weekly pipeline review and monthly channel report

How success will be measured

• Sourced qualified pipeline ($) against quarterly target
• Cost per qualified opportunity and CAC payback
• Conversion from sourced opportunity to closed-won customer
• MQL to SQL to opportunity conversion rates
• Pipeline and ROI per event

You are a strong candidate if you

• Have 5+ years in B2B marketing, ideally with a SaaS or platform product
• Have marketed to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset
• Have owned a sourced-pipeline target and can walk us through the numbers, including what missed and what you changed
• Have run trade shows, field events and ABM, and know how to allocate budget across channels
• Have marketed into a defined market of named accounts rather than high-volume lead gen
• Are hands-on with HubSpot, Google and LinkedIn Ads, and GA4. Experience with ABM tools is a plus.
• Have designed A/B tests, written the copy for them, and can explain what changed as a result
• Are comfortable working directly with Sales and treat pipeline, not impressions, as the scoreboard
• Have coached team members and coordinated agencies or freelancers
• Use AI tools daily, with a clear process for checking their output
• Spot upcoming challenges early and act on them
• Make hard, fast decisions in a data-driven environment
• Collaborate well with cross-functional teams

Why join us?

• Competitive compensation with opportunity for growth and equity eligibility
• Comprehensive benefits plan
• Quarterly virtual team events
• No formal dress code, and we'll give you Toolbx swag to rock
• Experience with a fast-growing start-up
• A chance to make a huge impact in the trillion-dollar construction industry
• Outstanding company culture

Compensation, travel and terms

Salary range

Competitive

Travel

Occasional travel to industry events 

Terms of employment

Full-time, permanent

Location of work

Remote

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Only qualified candidates selected for an interview will be contacted.

This posting represents an existing vacancy within the Company.

The Company may use automated or artificial intelligence-based tools to support certain aspects of the recruitment and hiring process, such as resume screening or application review, in accordance with applicable law.