Social Media & Paid Advertising Specialist

EyeCarePro is a leading digital marketing agency dedicated to helping eye care practices attract patients, strengthen their brands, and grow through data-driven strategies. We combine industry expertise, proprietary technology, SaaS platforms, and AI-powered solutions to deliver measurable results.

About the Role

We are seeking a results-driven Social Media & Paid Advertising Specialist to own organic and paid social media campaigns across multiple client accounts. You will combine creative strategy, paid advertising expertise, analytics, and AI-assisted workflows to drive engagement, lead generation, and client growth.

Key Responsibilities

Social Media Strategy & Account Management

Develop and execute organic and paid social strategies aligned with client objectives.

Manage Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.

Deliver monthly social media work across a roughly 45-client cycle and maintain quarterly content calendars; monitor trends and competitors while meeting quality and delivery standards.

Maintain consistent quality, timely delivery, and strong brand alignment.

Paid Social Advertising & Lead Generation

Plan, launch, monitor, and optimize campaigns through Meta Ads Manager and other relevant platforms.

Manage budgets, targeting, retargeting, and bidding strategies.

Conduct A/B testing of creative, copy, audiences, and landing-page experiences.

Improve lead generation, conversions, and return on advertising spend.

Content & Brand Compliance

Develop engaging, educational, patient-focused content.

Collaborate with design, content, and strategy teams on campaign assets.

Ensure content follows client brand guidelines, healthcare advertising best practices, and platform policies.

Oversee publishing, scheduling, and quality assurance.

Maintain platform and account health, including access tokens, account connections, permissions, page ownership, and account recovery/escalations.

Keep configurations accurate in Patient Engage and coordinate workflow and delivery in Asana.

Build and schedule client email campaigns and newsletters, maintain recipient lists, and coordinate email with social campaigns.

Analytics & Optimization

Track reach, impressions, engagement, CTR, CPL, conversion rates, and ROAS.

Analyze results, identify underperforming campaigns, and recommend improvements.

Communicate clear performance insights to internal stakeholders.

How We Expect You to Work

Improve the work, not just do the work: identify manual tasks, test AI and automation solutions, and measure whether changes improve outcomes.

Use AI for research, ideation, drafting, reporting and campaign analysis; critically review outputs for accuracy.

Document workflows and keep procedures current so colleagues can repeat the work reliably.

Share lessons from underperforming campaigns, ask for feedback, and openly discuss what you have learned.

Identify automation opportunities to improve efficiency and scalability.

Partner with client strategists, designers, content specialists, and account managers.

Contribute ideas to strengthen EyeCarePro's social media services.

Required Qualifications

Typically 3+ years of experience (demonstrated results and portfolio matter more than exact tenure) in social media management, digital marketing, or paid advertising.

Demonstrable hands-on experience managing paid social campaigns, particularly Meta Ads; strong campaign results matter more than rigid year thresholds.

Proven paid social campaign experience, particularly with Meta Ads.

Knowledge of Facebook, Instagram, LinkedIn, TikTok, and relevant advertising platforms.

Experience with social scheduling and publishing systems; willingness to learn Patient Engage and Asana.

Ability to manage multiple client accounts, deadlines, and stakeholders.

Strong analytical, communication, organizational, and creative problem-solving skills.

Comfort adopting AI-powered marketing tools.

Preferred Qualifications

Digital marketing agency experience.

Healthcare, medical, or professional services marketing experience.

Familiarity with CRM systems, marketing automation, and conversion tracking.

Experience with Google Analytics, Looker Studio, and advertising reports.

Practical experience with AI-assisted content and campaign workflows.

What Success Looks Like

Within three months: independently deliver the assigned client cycle and document repeatable workflows. By six months: demonstrate paid campaign improvement, actionable reporting, and at least one improved or automated recurring process. Ongoing: maintain consistent quality, account health, and timely delivery across the portfolio.

Remote Work Requirements

Candidates need a reliable personal computer, high-speed internet, a quiet professional workspace, backup power where applicable, and availability during agreed team and client working hours.

Perks & Benefits

Competitive compensation; paid time off under the applicable engagement agreement; remote work; professional development; collaborative teams; and exposure to emerging AI and marketing technologies.