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Paid Media Creative Strategist (Africa/Europe)

Role overview

Summary

This role focuses on supporting ad concept ideation and performance analysis for a digital marketing agency. You will collaborate with various stakeholders to create effective advertising strategies across multiple brands.

Qualifications

  • 5+ years of experience in strategic marketing, brand development, and/or management.
  • Strong project management and copy writing / editing skills.
  • Extremely organized, dependable, and proactive in communication.
  • Excellent (C-level) English communication and project management skills.
  • Ability to work full-time PST aligned (EST acceptable).

Responsibilities

  • Understand customer pain points, desired outcomes, objections, and buying motivations
  • Identify new creative angles and testing opportunities
  • Develop hooks, headlines, ad concepts, and messaging directions
  • Review ad performance and identify patterns across angles, formats, audiences, etc.

Key facts

Hard skills

Other skills

  • Communication
  • Reliability

About the company

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Talent hackers

  • Staffing & Recruiting
  • 2–10
Scale your operations effectively with our repository of trained and loyal international remote talent. Talent hackers is trusted by top executives & business owners as a reliable & cost-effective global remote hiring partner. Companies at every stage are facing the same problems: - High payroll costs - Wasted time & energy through the hiring process - Inconsistency in quality labor - Limited talent pool It's hard enough to justify labor costs, it's even harder to find quality talent. Most of the time you end up rolling your sleeves, wasting your valuable time, and attempting the following: - Source talent from freelancing sites - Attempt to hire in international jurisdictions - Or worse, do it yourself. Save yourself the headache. Let our team at Talent hackers save you from: - Wasting your time, instead of focusing on strategy & growth - Inconsistent results from freelance platforms - Misclassification risk through non-compliance with international employment laws. How we operate: - We source, vet, and onboard trained full-time "hackers" to scale your operations - We have the experience, we handle the ENTIRE interview process. You meet your new full-time "hacker" on day 1. Focus on the more important stuff. - Expect your "hacker" to start within 2-3 weeks after we begin our search. - We handle payroll, benefits, local compliance, HR services, & provide ongoing support - We have an unlimited ideal match guarantee. So, if your "hacker" leaves or you need a change, we will replace them at anytime, forever. At Talent Hackers, we offer affordability, reliability, & solutions. We believe every company should be able to higher quality talent without the burden of rising salaries & benefits. Discover why top corporations & industry leaders are sourcing from Nigeria over the Philippines. Learn more on our website.

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Job description

About the Role:

We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable). 

 

Core Tasks:

  • Understand customer pain points, desired outcomes, objections, and buying motivations
  • Identify new creative angles and testing opportunities
  • Develop hooks, headlines, ad concepts, and messaging directions
  • Write clear briefs for static ads, videos, and other creative formats
  • Make sure each brief clearly explains audience, message, concept, and visual direction
  • Review ad performance and identify patterns across angles, formats, audiences, etc
  • Understand why a creative may be working or underperforming
  • Recommend iterations, new concepts, and future tests based on performance
  • Keep track of what has already been tested to avoid repetitive ideas
  • Manage multiple brands, briefs, revisions, and deadlines
  • Collaborate with designers, editors, copywriters, media buyers, and account managers
  • Stay aware of advertising trends while keeping ideas relevant to each brand
     

Must Haves:

  • 5+ years of experience in strategic marketing, brand development, and/or management
  • Strong project management and copy writing / editing skills
  • Extremely organized, dependable, and proactive in communication
  • Confident in managing timelines and juggling multiple projects and tasks at once
  • Excellent (C-level) English communication and project management skills
  • Ability to work full-time PST aligned (EST acceptable)
 

Nice to Haves:

  • Background working with ecommerce companies and brands

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