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EXPRESSION OF INTEREST - Marketing Lead Europe, Energy Storage (f/m/d)

Role overview

Qualifications

  • Bachelor’s or master’s degree in marketing, business, communications or a related discipline
  • Significant relevant marketing experience in B2B or B2B2C environments
  • Experience with CRM and marketing automation platforms
  • Fluent in English; knowledge of German/Italian or other European languages is a plus

Responsibilities

  • Define European marketing strategy and go-to-market activities
  • Setup and execute multi-channel campaigns across various platforms
  • Build demand generation programs and support sales teams with tools and content
  • Manage performance analytics, KPIs, and collaborate across cultures

Key facts

  • Remote from: Europe
  • Full time
  • Senior (5-10 years)
  • Italian, , English, German

Hard skills

Other skills

  • Communication
  • Teamwork
  • Leadership
  • Problem Solving

About the company

Canadian Solar Inc. logo

Canadian Solar Inc.

Sustainability & ESG Consulting

Canadian Solar was founded in 2001 in Canada and is one of the world's largest solar technology and renewable energy companies. It is a leading manufacturer of solar photovoltaic modules, inverters, and battery energy storage solutions and a developer of utility-scale solar power and battery energy storage projects with a geographically diversified pipeline in various stages of development. Over the past 23 years, Canadian Solar has successfully delivered over 125 GW of premium-quality solar photovoltaic modules to customers worldwide. Likewise, since entering the project development business in 2010, Canadian Solar has developed, built, and connected over 10 GWp of solar power projects and 3.3 GWh of battery energy storage projects worldwide. Currently, the Company’s total solar project development pipeline was 26.3 GWp, 6.5 GWp of projects under construction or in backlog (late-stage), and an additional 19.8 GWp of projects in advanced and early-stage pipeline. In addition, the Company has 600 MWh of battery energy storage projects in operation and a total battery energy storage project development pipeline of around 56 GWh, including approximately 4.3 GWh under construction or in backlog, and an additional 51.6 GWh at advanced and early-stage development. Canadian Solar is one of the most bankable companies in the solar and renewable energy industry, having been publicly listed on the NASDAQ since 2006. Canadian Solar Founder and CEO Dr. Shawn Qu blogs as a LinkedIn Influencer at https://www.linkedin.com/in/shawnqu/. Canadian Solar is Making the Difference by delivering more clean, safe, and affordable solar energy to the world.

Company details

Company typeXLarge
IndustrySustainability & ESG Consulting
Company size10001

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Job description

At Canadian Solar, our vision is to make lives better by bringing electricity powered by the sun to millions of people worldwide. As a leading manufacturer of solar panels, inverters, and energy storage solutions, we've been an industry front-runner since our founding in 2001. Our commitment to sustainability is reflected in all parts of our organization as we navigate the complexities of a booming industry.

Throughout Canadian Solar's subsidiaries, e-Storage, Recurrent Energy, MSS and CSI Solar Co., we invest in our employees' growth. Our training programs and promotional opportunities ensure we all can continue to learn. We understand the importance of work-life balance and provide various flexible work options to support our employees' well-being. Join our team to "Make the Difference" by creating a lasting positive impact on the world and the communities where we operate.

EXPRESS YOUR INTEREST


EP Cube combines the entrepreneurial environment of a growing residential energy-storage business with the international scale and experience of Canadian Solar. As we continue to develop our European business, we would like to connect with experienced, hands-on marketing professionals who may be interested in potential future opportunities with EP Cube.

Future opportunities may involve shaping go-to-market activity across priority European markets, building demand and translating regional market needs into campaigns with measurable commercial impact. Depending on business requirements, the scope may include close collaboration with Sales, Product Management, Business Development, Corporate Communications and HQ Marketing.


Please note: This is an expression of interest and does not relate to a confirmed vacancy. Submitting your details allows us to consider your profile for potential future opportunities; it does not guarantee that a position will become available or that a recruitment process will follow.

POTENTIAL SCOPE OF FUTURE OPPORTUNITIES


  • European marketing strategy – Define positioning, audience priorities, channel plans and go-to-market activity aligned with sales targets, product roadmaps and corporate branding.
  • Campaign execution – Setting up and executing multi-channel campaigns across digital, PR, trade marketing, events and partner programs.
  • Demand generation - Building programs that create qualified leads and equipping Sales with practical tools, collateral and localized content.
  • Content and brand management - Develop and adapt website, social, video, brochure and campaign content for European audiences while maintaining a clear and consistent EP Cube brand.
  • Market activation - Cover trade shows, partner events, customer seminars, product launches and promotions in collaboration with regional Sales and HQ.
  • Performance and analytics - Defining KPIs, tracking campaign ROI, lead conversion and brand indicators, and turning market insight into action.
  • Partners and budgets - The role may direct agencies, vendors and event partners while remaining ready to execute directly when needed.
  • Europe and HQ collaboration - The scope may require building effective relationships across cultures and time zones and aligning campaigns, budgets, content and marketing tools.

PROFILES OF INTEREST


  • We are interested in connecting with professionals who bring significant relevant marketing experience, including ownership of regional strategy and hands-on campaign execution in a fast-moving B2B or B2B2C environment.
  • Relevant sector experience may include residential solar/PV, battery energy storage, inverters, EV charging, heat pumps, smart home or home energy management. Backgrounds in electrical products, home appliances or adjacent cleantech sold through installers, distributors or channel partners are also relevant.
  • We value evidence of building campaigns from the ground up, using digital and marketing automation tools effectively, and moving comfortably between planning, content, execution and analysis.
  • A strong understanding of distribution marketing, lead generation and the commercial realities of supporting sales teams and channel partners would be beneficial.
  • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or comparable tools, combined with confidence using performance data, is of interest.
  • We also value experience managing agencies, vendors, events and budgets without losing pace, detail or ownership.
  • Relevant profiles will demonstrate sound professional judgement and clear communication through examples of aligning regional and HQ stakeholders, setting priorities, managing expectations and moving initiatives forward.
  • Experience collaborating across international headquarters and regional teams, including within organizations headquartered in Asia, is valued where it supports effective coordination across different markets, time zones and working practices.
  • A bachelor’s or master’s degree in marketing, business, communications or a related discipline, or equivalent practical experience, would be relevant.
  • Fluent English is important for international collaboration. German and/or Italian, as well as other European languages or Mandarin, may be valued where relevant to communication with customers, partners or cross-regional teams.

WAYS OF WORKING WE VALUE


  • Build and do: You combine leadership with hands-on execution and are comfortable working directly on priorities when needed, including in environments with limited resources or developing processes.
  • Own the outcome: You take responsibility, maintain momentum and follow through from idea to measurable result.
  • Communicate with clarity: You explain priorities clearly, adapt information for different audiences and build alignment with sales teams, technical colleagues, agencies and senior stakeholders.
  • Stay practical and innovative: You bring new ideas, choose the tools that fit the task and focus on what will create impact now.
  • Work across cultures: You demonstrate this by listening to regional needs, adapting your approach, documenting decisions and keeping priorities and next steps clear across teams.

LOCATION

The location and travel expectations of any future opportunity would depend on the relevant business need and candidate profile. Future roles may involve travel across European priority markets and occasional international travel.


WHY CONNECT WITH EP CUBE

  • International environment: EP Cube offers the opportunity to contribute within a modern, collaborative EMEA business backed by the global scale of Canadian Solar.
  • Opportunity to shape growth: Future team members may have the freedom to contribute ideas and play a meaningful role in developing the market.
  • Development: Depending on the future position and location, professional development may include training, workshops and opportunities to broaden expertise.
  • Employment conditions: Any salary, benefits, working arrangements and leave entitlements would be confirmed only if a specific vacancy and location are established.
  • Sustainability: Our efforts include waste reduction, systematic recycling, beekeeping, tree planting and regular clean-up activities.
  • Our purpose: The chance to contribute to a business focused on enabling greater use of clean, renewable energy.

ABOUT EP CUBE


EP Cube – Canadian Solar develops residential and light commercial energy-storage solutions designed to help home and business owners increase solar self-consumption, use energy more intelligently and reduce reliance on the grid. Across EMEA, we work with distributors, installers and industry partners to build a reliable, scalable route to market and deliver strong customer experience.


INTERESTED IN FUTURE MARKETING OPPORTUNITIES WITH EP CUBE?

Please submit your CV in English to register your interest in potential future opportunities. We welcome professionals with different backgrounds and career paths who can demonstrate relevant experience and capabilities. If a suitable opportunity is approved, our recruitment team may contact you to discuss it; we may not be able to respond individually to every submission.


EP Cube – Canadian Solar is committed to a respectful and inclusive recruitment process. Any future selection decisions will be based on the skills, experience and potential relevant to the opportunity concerned.

If you require a reasonable adjustment to participate in any future recruitment process, please let our recruitment team know so that we can support you.

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