Writing Team Manager

Job Description

We are looking for a talented, forward-looking, and customer-focused Writing Manager to lead our internal marketing Writing Team. This team is responsible for the successful development and delivery of written content designed to engage customers and enhance the reputation of the Agilent brand. The Writing Manager is responsible for the strategic direction, governance, and performance of the writing function; this includes optimization of content strategy, delivery of content co-created with partners and stakeholders to drive impactful SEO/AEO/GEO, and the effective implementation of AI and automation tools. This is an integral role in the evolution of marketing writing to promote a customer-centric, strategic, and data-driven approach to content creation. The position offers the opportunity to demonstrate leadership, people management, content marketing, and communication skills by leading a high-performance team dedicated to customer-centric content strategy and delivery, operational excellence, efficiency, agility, and enhanced customer experience.

The successful candidate should have proven management experience, exceptional English language skills, strong interpersonal and communication skills, project management expertise, and the proven ability to collaborate and engage with management and key stakeholders cross-functionally.

The Writing Manager will report to the Marketing Content, Channels, and Operations AVP.

Responsibilities

• Lead a team of talented writers, editors and terminologists
• Manage the writing strategy; ensure development of all written content elements on time and on budget
• Support innovation and creativity to ensure impactful marketing content delivery using a foundation of customer-centric content marketing
• Drive a “Customer First” mindset to meet customer needs and deliver on Agilent’s strategic priorities
• Implement a one enterprise-level workflow to drive consistent processes and optimized quality
• Apply Agilent brand messaging to drive reputational excellence
• Partner with SEO/AEO/GEO experts to optimize content for search and findability
• Assess AI opportunities for writing applications and manage AI tools and platforms to deliver accessible, structured, well-researched content enhanced with the creativity and emotion of human-written content
• Foster a collaborative approach with stakeholders and partners and promote co-creation; work across worldwide teams in commercial marketing programs, segments, and divisions to understand business strategies and align team resources to ensure effective outcomes
• Cultivate continuous improvement to drive effectiveness of written content development processes, implementing corrective actions as required, to ensure the delivery of outcomes in line with business and management expectations
• Support terminology management as part of customers’ experience
• Manage M&A marketing rebranding activities to reflect the Agilent brand
• Support regulatory compliance
• Oversee all people manager-related duties such as hiring, performance evaluation and management, expense, and contract approvals; identify training and coaching needs to ensure continuous improvement and operational excellence
• Ensure that Agilent Corporate standard business processes are strictly followed by employees, partners, and vendors

Qualifications

• Bachelor’s or equivalent
• 8+ years of related experience in marketing
• 1+ years experience formally or informally leading people, projects and/or programs for entry to this level
• Demonstrated management and leadership skills in the implementation of functional strategies, projects, technologies and processes
• Knowledge of AI tools and best practices for content generation
• Awareness of SEO, AEO, and GEO best practices
• Excellent organization, planning, problem solving and process management/improvement skills
• Demonstrated ability to collaborate effectively throughout multiple hierarchical levels in an international, matrixed, business environment
• Demonstrated ability to develop and maintain strong stakeholder partnerships and external vendor and agency relationships
• Ability to deal with high pressure, visibility, and workload
• Good knowledge of Agilent product areas, markets, and market dynamics, and understanding of the industry sales process and customers’ buying influences
• Outstanding written and oral English communication skills
• Flexibility to support a global organization, including participation in meetings outside of traditional 9:00 a.m. to 5:00 p.m. working hours as business needs require
  
  

Additional Details

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