Strategy Lead

About BJAK

BJAK was founded on a simple belief: people deserve smarter ways to plan, save and grow their money. That is where our name comes from.

We started in 2019 by building the region's first mobile-first insurance platform, making insurance accessible online to millions. Today we are Southeast Asia's leading insurance platform, and we are expanding into everything else people do with their money — spending, saving, investing, exchanging, travelling.

Our teams span more than 20 nationalities across our offices and remotely. We look for people who work for the thing itself rather than the hours, who want to build the next generation of products rather than maintain the current one, and who care about getting great financial tools into everyone's hands rather than a select few.

If that sounds like you, we would like to talk.

The role

You will be BJAK's person on the ground, responsible for getting the business established and growing. That means building partner relationships from scratch, working out how the market operates, and shaping the strategy that sits behind both.

This is a broad role in a new market. Some weeks will be partnership negotiation, others will be regulatory groundwork, operational setup, or working out why something is not converting. We are looking for someone comfortable moving between all of it rather than a specialist in any one part.

What you will do

Partnerships

• Identify, approach and close partnerships with financial institutions and ecosystem players

• Own each relationship end to end, from first conversation through negotiation, onboarding, integration and go-live

• Lead commercial negotiations, with sound judgement on pricing and partnership economics

• Keep a visible pipeline, with disciplined follow-up and clear reporting

• Work with legal, product, technology and compliance to get agreements live quickly

Get the market working

• Establish how we operate locally, including the regulatory requirements that apply to us

• Work with external counsel and internal compliance on the policies we need in place as we grow

• Act as a primary point of contact for regulators and manage filings and communications

• Own monthly revenue, volume and activation targets, and drive partner productivity after go-live

Strategy and operations

• Set the local strategy — which segments we go after, which partners matter most, where we compete and where we do not

• Build the operating rhythm behind it, from reporting and planning through to the processes the team runs on

• Feed what you learn locally into our wider regional and global strategy, and bring the global playbook back into the local market

• Work with teams across the group, taking what has already worked elsewhere rather than rebuilding from scratch

What we are looking for

• Fluent Indonesian and English, written and spoken

• At least five years across technology, financial services or a comparable commercial environment, with real negotiation and partnership experience

• A generalist who has operated across functions — you have done commercial work, but also picked up operations, regulatory, product or whatever else the situation needed

• Comfortable moving between strategy and execution, and willing to do both in the same week

• Evidence of building something from nothing, whether a market, a function or a business line

• Comfortable with ambiguity and self-directed. We expect initiative rather than instruction, and this role will not suit someone who needs to be nudged or handheld