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Executive Director, Growth Marketing (Remote)

Instructional Empowerment

Role overview

Qualifications

  • 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles
  • At least 10 years of experience selling into and/or marketing to K-12 school districts
  • Deep familiarity with the K-12 school improvement and turnaround space
  • Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems

Responsibilities

  • Own the strategy, roadmap, and execution for product marketing across product and service lines
  • Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs
  • Design and oversee multi-channel campaign strategy from concept through execution
  • Partner with the sales team ensuring they have the tools, content, and assets needed to succeed

Key facts

Hard skills

Other skills

  • Strategic Thinking
  • Communication
  • Collaboration

About the company

Instructional Empowerment logo

Instructional Empowerment

Professional Training & Coaching

Led by the team from Learning Sciences International (LSI), “Instructional Empowerment” means that all students, teachers, and leaders thrive in a rigorous learning environment that builds agency through providing opportunities to exercise autonomy, develop self-regulation, and support critical thinking. IE’s Partnership Promise: • We meet you where you are, learn your current initiatives, and focus on YOUR instructional vision, initiatives, and goals for improvement. • We walk your schools with you, we own your data with you, and we work side-by-side with you. • We hold ourselves accountable because we are in this together and invested in your overall outcome. • We build effective teams and strengthen leadership, teachers, and students to achieve their compelling purpose. • We work together with leaders and teachers to strengthen core instructional systems and practices to improve outcomes for ALL students. IE will bring you the same instructional expertise we brought you at Learning Sciences International, backed by the same research that our team has developed over the course of 20+ years of working with schools across the country. We will bring you the same evidence-based systems approach to school improvement. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. The same award-winning faculty from LSI is transitioning to IE. We are educators who have sat in your seats as former teachers, principals, and leaders and we are excited to continue working shoulder-to-shoulder with you. Research is at the heart of our work. Our partnerships with world-class researchers like Dr. Robert J. Marzano and Dr. Ruth Wageman have transitioned with us to IE. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.

Company details

IndustryProfessional Training & Coaching
Company size51 - 200

Links

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Job description

Instructional Empowerment is the leader in research-validated school improvement products and services, partnering with K-12 districts and schools nationwide to drive measurable gains in instructional rigor, leadership effectiveness and student outcomes. Our tools and services, including rigor walks, needs assessments, teacher evaluation and compliance solutions, and school turnaround frameworks, are trusted by superintendents, chiefs of schools, and principals across the country.


We are seeking an Executive Director to lead the strategy, execution, and continuous improvement of our product marketing, digital marketing, and demand generation efforts, while ensuring our sales team has the tools, assets, and support needed to succeed. This is a remote leadership role, primarily a growth and product/digital marketing function, with meaningful crossover into sales enablement and initially some corporate marketing responsibility.

This is a senior level leadership role, ideal for someone who leads with a clear strategic vision and builds strong, capable teams, while staying genuinely close to the work and is willing and able to dig in personally to clear roadblocks or add capacity when the team needs it.

What You'll Own

Product & Digital Marketing Strategy
  • Own the strategy, roadmap, and execution for product marketing across our  product and service lines
  • Develop positioning and messaging that resonates with core K-12 buyer personas which include superintendents, chiefs of administration, chiefs of schools, and principals and teachers.
  • Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs that build quality pipeline that drives new sales.
  • Own our SEO, AEO (answer engine optimization), and GEO (generative engine optimization) strategy, ensuring our content and digital presence perform across traditional search, AI-driven answer engines, and generative search platforms
Campaign Development & Lead Quality
  • Design and oversee multi-channel campaign strategy from concept through execution that get to the right buyers and have measurable impact generating quality engagement that allows sales to engage and convert. 
  • Establish the Buyer Journey for each business unit, defining the entry points where buyers first engage with us and the clear next steps that move them forward once they are in the journey.
  • Own and lead demand generation activities that build awareness with the right buyers, create interest in our products and services and fill the pipeline with quality leads for sales.
  • Build, manage and improve current systems for tracking lead volume, lead quality, and conversion through the funnel
  • Partner closely with sales to continuously improve the fit and readiness of leads passed to the sales team, using data to refine targeting and messaging
Sales Enablement & Support
  • Partner with the sales team ensuring they have the tools, content, and assets needed to succeed, and that they know how to leverage those resources effectively to drive sales outcomes
  • Focus on equipping and supporting an experienced sales team through lead generation strategies and campaigns that compliment their organic sales "hunting" work 
  • Serve as a connective layer between marketing output and sales execution, ensuring alignment on lead handoff, follow-up cadence, and feedback loops
Cross-Functional Product Partnership
  • Work closely with the Product organization as they develop and grow their own team and roadmap, ensuring marketing and product strategy stay tightly aligned from early development through go-to-market
  • Serve as a key marketing voice in product planning, bringing buyer and market insight into product decisions
Team Leadership & Development
  • Lead, develop, and grow a team of marketing professionals
  • Set clear strategic direction while remaining hands-on and actively engaging in the details, solving problems alongside the team, and stepping in directly when needed
  • Build a culture of accountability, curiosity, and continuous improvement
Corporate Marketing (Supporting Scope)
  • Support broader corporate marketing/brand efforts as needed (company narrative, thought leadership, industry visibility)  

What You Bring- Experience
  • 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility
  • At least 10 years of experience selling into and/or marketing to K-12 school districts, with direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers
  • Deep familiarity with the K-12 school improvement and turnaround space, including concepts such as rigor walks, needs assessments, teacher evaluation, and compliance frameworks
  • Demonstrated experience with SEO, AEO, and GEO strategy, with a strong understanding of how buyers discover and engage with content across search and AI-driven platforms
  • Demonstrated success building messaging and positioning that resonates with education sector buyers leading to sales
  • Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
  • Proven experience building Buyer Journeys across multiple business units or product lines, including defining entry points and the next steps that guide buyers toward a sale
  • Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales
  • People leadership experience, with a track record of developing high-performing teams
Skills & Attributes
  • Strategic thinker who is equally comfortable setting direction and executing hands-on with the team
  • A strong data orientation that is comfortable owning funnel metrics and using them to drive decisions
  • Excellent written and verbal communicator, able to translate educational products and concepts into buyer-relevant messaging
  • Collaborative operator who can work cross-functionally with sales, product, and executive leadership
Reporting & Location
This role reports to the Chief Operating Officer.  Instructional Empowerment has offices in Blairsville, PA and West Palm Beach, FL.  Remote is acceptable within the Eastern and Central time zone areas.  Periodic travel  (25%) to either the PA or FL offices and other customer or company travel will be required.   
 

Compensation & Benefits 

Instructional Empowerment offers a competitive executive compensation package including: 

  • Competitive base salary
  • Performance-based incentive opportunity
  • Comprehensive health benefits
  • Paid time off
  • Retirement benefits
  • Professional Development
  • The Opportunity to help shape the future of a nationally recognized education company.


 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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