Marketing Strategist, Digital & Paid Media

Who We Are

BH Management, LLC is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow.

BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us!

Position Summary

As a Marketing Strategist, Digital & Paid Media, you are responsible for developing, executing, and optimizing channel strategies that drive qualified lead generation and support property performance across a portfolio of assets. You operate at the intersection of strategy and execution, translating business needs into effective digital marketing plans across paid channels.

In this role, you bring a strong understanding of digital ecosystems, customer behavior, and performance metrics to ensure campaigns are structured, targeted, and optimized for maximum impact. You partner closely with the Digital & Paid Media Manager and Performance Strategy to align on goals, analyze results, and continuously refine approach.

You play a critical role in ensuring the marketing engine delivers the right volume and quality of leads to support leasing velocity and stabilization goals.

Essential Job Functions

DIGITAL & PAID MEDIA STRATEGY DEVELOPMENT

• Develop digital and paid media strategies across a portfolio of lease-up and stabilized assets.
• Translate property-level goals and performance targets into channel-specific plans across search, social, display, ILS, and emerging platforms.
• Define audience targeting, campaign structure, and messaging alignment to support customer lifecycle stages.
• Recommend channel mix and tactical approaches based on market conditions and performance insights.

CAMPAIGN EXECUTION & MANAGEMENT

• Launch, manage, and optimize campaigns across paid media platforms.
• Ensure campaigns are set up accurately, including targeting, tracking, budgets, and creative alignment.
• Monitor campaign performance daily/weekly and make real-time adjustments to improve outcomes.
• Coordinate with vendors and platform partners to ensure effective execution.

PERFORMANCE ANALYSIS & OPTIMIZATION

• Analyze campaign and channel performance to identify trends, gaps, and opportunities.
• Optimize campaigns for lead volume, lead quality, cost efficiency, and conversion rates.
• Continuously refine strategies based on data and performance learnings.

PARTNERSHIP WITH PERFORMANCE STRATEGY

• Collaborate with Performance Strategy to align on KPIs, reporting, and performance expectations.
• Interpret data to diagnose performance issues and recommend optimizations.
• Support forecasting and demand planning with channel-level insights.

STAKEHOLDER COLLABORATION

• Partner with Marketing Strategist and Marketing Specialist and property-focused teams to align channel strategies with property needs.
• Communicate campaign performance, insights, and recommendations clearly to internal stakeholders.

ESCALATION SUPPORT & PERFORMANCE MITIGATION

• Identify early signs of underperformance in campaigns or channels.
• Recommend and implement corrective actions to improve performance.
• Escalate significant risks or persistent performance issues to the Marketing Manager.
• Support stabilization efforts during lease-ups or performance challenges.

MARKETING OPERATIONS & BEST PRACTICES

• Ensure consistency in campaign setup, naming conventions, tracking, and reporting.
• Maintain data accuracy across platforms and tools.
• Document and share best practices and learnings.
• Stay current on digital marketing trends, tools, and platform updates.

RESPONSIBLE ANALYTICS

• Lead volume and lead quality by channel
• Cost per lead (CPL) and cost per lease
• Conversion rates and funnel performance
• Channel ROI and efficiency
• Campaign performance trends

Minimum Qualifications/Skills

• 3–5+ years of experience in digital marketing, paid media, or performance marketing.
• Hands-on experience managing campaigns across paid search, paid social, and/or programmatic platforms.
• Strong analytical skills with the ability to interpret data and drive optimizations.
• Understanding of marketing funnels, customer journeys, and attribution concepts.
• Experience working with marketing platforms (Google Ads, Meta, etc.) and analytics tools.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Ability to balance strategic thinking with hands-on execution.
• Preferred experience in property marketing or multifamily housing operations.

BH is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.