Hello! Please give this job description a thorough perusal before you decide to apply. There are glittering aspects that will immediately knock you out of contention and we don’t like raising hopes unnecessarily. Please refer to the Requirements and What Makes You Shine sections below for details.
100% remote and must be performed in the States.
Cover letters are welcomed, appreciated, and reviewed (by a human).
Sadly, we can't facilitate visas.
About PrescriberPoint:
The brainchild of David Ricks, CEO of Lilly, and incubated by Boston Consulting Group’s Digital Ventures, PrescriberPoint is a Series A healthtech whose mission is to help Health Care Professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. We are funded to date by Lilly, Pfizer, Adobe, and MasterCard. We offer an end-to-end, AI-centric solution that starts with medical knowledge (35k drug micro-sites) and related tools, including coverage look ups and samples, and finishes with an intake pharmacy and prior authorizations insider EMRs.
Why This Role Exists
PrescriberPoint runs paid media for pharmaceutical clients and for our own marketing. We need someone who can own the media strategy function — channel mix, audience architecture, budget ownership, vendor relationships, and performance frameworks — while managing the marketing team that executes paid media and lifecycle campaigns.
That said, we're a lean startup. You'll also roll up your sleeves and build campaigns yourself when the team is at capacity or speed matters. This isn't a "strategy only" role — you need the hands-on chops to execute what you plan.
You'll split your time between client campaigns and internal initiatives — product marketing, corporate awareness, ABM for brand sales, and institutional sales targeting health systems. The mix will shift based on business priorities.
What You'll Own
Media Strategy & Planning
- Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow
- Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers
- Create media plans with clear KPIs, pacing recommendations, and measurement approaches
- Own media budget recommendations and be accountable for spend efficiency across campaigns
- Translate briefs into actionable media strategies the execution team can build
- Work with cross-functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems
- Test new channels and approaches on internal campaigns before recommending them to clients
- Jump into campaign builds when needed — you're not above getting your hands dirty in-platform
Media Operations & Vendor Management
- Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health
- Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from
- Establish channel selection criteria and budget allocation frameworks that scale across clients
- Stay current on platform capabilities and healthcare media landscape to inform strategic recommendations
Performance & Optimization Frameworks
- Define success metrics and reporting frameworks for campaigns
- Identify underperforming campaigns and recommend strategic pivots (not just tactical tweaks)
- Build benchmarks and performance standards across channels and verticals
- Partner with Value Engineering on QBR prep, ROI models, and client performance narratives
- Advise on media feasibility during client pitches, scoping conversations, and RFPs
Team Management
- Manage the engagement and media execution team — prioritize workload, provide feedback, develop skills
- Ensure quality and consistency across campaign builds and lifecycle programs through reviews and coaching
- Create clear handoff processes between strategy and execution
What Success Looks Like
At 30 days:
- Understand current client roster, active campaigns, and platform mix
- Assess team workflows, strengths, and development areas across paid media and lifecycle
- Review historical performance data; identify 2-3 strategic opportunities
At 90 days:
- Own media strategy development for client and internal campaigns
- Establish standard media planning templates and handoff processes
- Build working relationships with key DSP/vendor contacts
- Deliver strategic recommendations that measurably shift campaign performance
At 6 months:
- Recognized internally as the go-to for "how should we approach this media-wise?"
- Built performance benchmarks by channel and client vertical
- Documented the media strategy playbook the team operates from
- Shaped the media strategy for at least one major internal initiative (product GTM, brand sales ABM, or institutional sales)
Requirements
Required
- 10+ years in paid media with significant time in strategy-focused roles
- Experience managing a marketing or media team
- Healthcare media experience — HCP targeting, NPI matching, health system/IDN outreach, compliance constraints
- Hands-on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar)
- Experience managing DSP/vendor relationships and negotiating rates
- Strong analytical skills and opinions on measurement and attribution
- Ability to translate complex media concepts for non-media stakeholders
- Proficiency with AI tools to accelerate strategy development, analysis, and reporting
What Makes You Shine!
- Agency experience, particularly in pharma/life sciences
- Experience with ABM platforms and strategies
- Familiarity with HubSpot or similar marketing automation platforms
Tools
- Programmatic/DSPs: StackAdapt, PulsePoint, Lasso, Google Ads, Meta, LinkedIn Campaign Manager
- Analytics: Google Analytics, platform-native reporting
- Planning & Project Management: Google Sheets, Jira
- Marketing Automation: HubSpot
Compensation
The salary range for this role is $135,000 - $150,000 based on location and experience. There is a bonus and options.
So, why (on earth!) would you want to leave what you’re doing and join us?
- We have a really good shot at improving millions of lives and careers of HCPs, Patients, and their families (and even their pets!)
- We hire adults with a Trust-first/It's All Life philosophy
- We have some great benefits for a firm at our stage: 401(k) w/matching, all kinds of insurance, 90% coverage of healthcare premiums, HSA/FSA options (we cover the entire deductible for the former), log on from wherever, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business
- We’re (objectively) way better looking than our competitors :-)
Beliefs:
PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics.
