Senior Product Manager, Data Activation

Most product roles in AdTech hand you a roadmap and ask you to ship it. This one asks you to help shape what gets built, and how it makes money, then go build it.

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. That intelligence is only worth something if it reaches the platforms where our clients buy media and make decisions, packaged in a way the market actually wants to buy. You'll own the product that carries our data into DSPs, SSPs, walled gardens, CTV platforms, identity providers, and data platforms, and you'll shape how that offering is structured, packaged, and positioned so it grows.

You'll partner with our group VP on direction, then own the roadmap end-to-end from there. Strategy one minute, backlog and sprint the next, and you should want both. If you know how data really gets bought and sold on the open marketplaces, including the unwritten rules of how platforms classify and value data vendors, and you want to turn that into a product you own, keep reading.

What you'll be doing

• Shaping how our data offering is structured, packaged, and priced so it competes well in market, across both custom audiences and our syndicated offering, then turning that into what actually gets built
• Partnering with the group VP to shape the Data Activation roadmap, then owning it end-to-end: business cases, requirements, user stories, acceptance criteria, and the sprint ceremonies in Jira
• Productizing how we connect to partners like LiveRamp, The Trade Desk, and Blockgraph, defining the requirements, intake, and rollout playbook that make onboarding a new partner repeatable rather than a custom project every time
• Bringing clear product and commercial requirements to next-gen API and target-state architecture decisions, alongside Engineering and Product leadership
• Championing the taxonomy changes activation use cases need, and putting in place the workflows and monitoring that keep audience delivery reliable at scale
• Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering, giving them the positioning and proof points to grow and retain revenue, prioritized against the roadmap like any other product work
• Instrumenting launches with real success criteria, then holding the roadmap against ad hoc commercial pressure with a clear point of view on the trade-offs

What we're looking for

You'll need

• A current, first-hand understanding of how syndicated data is bought and sold on the open marketplaces: the pricing, the packaging, and the platform-specific ways data vendors get classified and valued, plus a track record of turning that into how an offering is structured and positioned to grow revenue
• Substantial product management experience in the digital advertising or data ecosystem, focused on audience creation, identity, and data distribution, with hands-on ownership. You run the backlog, write the specs, and ship, rather than only setting direction
• Experience owning or driving partner integrations end-to-end, from scope through delivery
• Deep working knowledge of the AdTech and MarTech landscape, from CDPs, DSPs and SSPs, and DMPs through to direct and programmatic workflows: media planning and buying, audience activation, taxonomy, and measurement
• Working knowledge of identity resolution concepts such as HHID, UID2, MAID, HEM, and identity graphs, and how the major identity provider workflows function
• Enough technical fluency to be a real partner to Engineering on architecture and integration decisions, and to reason about how data flows

Strong signals

• Sell-side experience gained at a data provider, data marketplace, or platform
• Experience with CTV, Retail Media Networks, or walled garden environments
• Familiarity with clean rooms and data collaboration platforms
• Comfort using AI tools to interrogate data and turn findings into product decisions. SQL and scripting are a bonus, not a requirement

Who does well here

You have real opinions about how data should be packaged, delivered, and valued, and you back them with evidence rather than volume. You're as comfortable in a positioning conversation with a VP as you are in a sprint refinement session, and you don't treat one as the real job and the other as overhead. You're happiest when you can draw a line between a decision you made and a number that moved. You'd rather build the repeatable version than run the one-off again, you keep your work visible without anyone chasing you, and you're at home in a role where influence comes from the quality of your thinking rather than a reporting line. Nobody here is going to hand you the answer, and that's the appeal.

Why Resonate

• A product area that's central to how Resonate grows, and one you help shape rather than inherit
• Direct partnership with senior leadership on both the direction and the build
• A remote-first environment with genuine flexibility, and light travel for company and client events
• The kind of place where good work is visible and compounds

Compensation & Benefits 

At Resonate you'll work with smart, down-to-earth people on AI-powered data and identity products that are changing how the marketing industry works. We pair that with pay and benefits built to support you at work and outside of it. There's a lot more about life at Resonate on our careers site, take a look. 

The base salary range for this role is $150,000-$185,000. This role is also eligible for our annual bonus program, tied to company performance. Where an offer lands within the range depends on your experience, skills, qualifications, and location. 

Resonate also offers a benefits package that includes: 

• Medical, dental, and vision coverage, including HSA 
• Company-paid disability and life insurance with a life insurance buy-up option 
• a 401(k) with company match 
• Flexible PTO plus 10 paid holidays 
• Paid parental leave 
• Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members. 

You'll get the full list after your first conversation with our HR team. 

About Resonate

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

Resonate Attributes

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:

• Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
• Ownership: You take initiative, follow through, and hold yourself accountable.
• Collaboration: You value working with others and building strong, respectful relationships.
• Adaptability: You stay steady through change and adjust when needed.
• Growth Mindset: You’re open to learning, feedback, and trying new things.
• Customer Focus: You keep the end user in mind and aim for impact.
• Clear Communication: You express ideas simply and listen to understand.
• Integrity & Empathy: You act with honesty and consider the people around you.
• Strategic Thinking: You focus on what matters most and work with purpose.
• Drive: You show up motivated and ready to move things forward.
• Readiness: You bring the skills to contribute meaningfully from day one.

These attributes are the foundation of how we work and grow together! 

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.