Product Manager, Data Products

Most product managers own a feature inside someone else's platform. Here, the data is the product, and you own it end to end - what gets built, how it's priced, and how it reaches the market.

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. This role owns a set of the Data-as-a-Service products that put that intelligence directly into customers' hands - enriching their own first-party data, or profiling a set of high-value prospects - and delivers it wherever they already work: file transfer, MarTech integrations, direct shares inside cloud data warehouses, clean rooms, real-time APIs, data marketplaces, and self-service trials. You'll set the vision and roadmap for those products, then work daily with an agile engineering team to make them faster, easier to use, and worth more to customers than they are today.

What you'll be doing

• Owning a set of products within Resonate's Data-as-a-Service suite - the vision, the roadmap, and the case for where they go next - inside the direction set for the wider suite
• Turning that vision into business cases, success metrics, requirements, and user stories, then running the backlog, refinement sessions, and every sprint ceremony in Jira alongside your engineering team
• Working with data science and engineering to apply Resonate's AI and machine learning to the products you own, and weighing the tradeoffs each approach brings
• Owning pricing, packaging, and distribution - partnering with commercial teams on how your products are positioned and priced, and growing their reach through data marketplaces, self-service trials, and partner and MarTech integrations
• Partnering with Legal and Engineering to keep licensed data delivery inside Resonate's privacy obligations, including opt-out handling and the constraints that apply to regulated categories like financial services
• Bringing products to market with Marketing, Sales, and Customer Success - shaping positioning and messaging, getting the commercial teams ready to sell, and backing them up with feasibility reviews and real analysis when customers ask hard questions
• Putting the tracking and reporting in place to see how a launch actually performed, then turning that into the next investment decision

What we're looking for

You'll need

• 5+ years as a product manager or product owner in data products, martech, or adtech, including products you carried all the way from requirements through launch and adoption
• Experience with data enrichment or appends against a customer's first-party records, and with large-scale data delivery through file transfer, data sharing, clean rooms, or APIs
• Working knowledge of AI and ML workflows, technologies, and architectures - enough to hold the conversation with data science directly and weigh the tradeoffs yourself
• Working knowledge of identity resolution and consumer data ecosystems and architectures
• Familiarity with consumer data privacy as it applies to licensed data: state privacy law, opt-out handling, and the constraints that come with regulated categories
• Fluency in agile product delivery - backlog management, refinement, sprint ceremonies, and Jira
• The ability to write specs and vision documents that make the reasoning behind a problem clear, not just the requirements that follow from it
• A record of building effective working relationships at every level, inside the company and outside it

Strong signals

• Experience building or deploying products distributed through a data marketplace, or offered as a self-service trial
• Experience owning pricing and packaging for data products
• Audience building and activation into paid channels like programmatic, social, and connected TV, and the identifier ecosystems those channels run on
• Hands-on work in AWS, Snowflake, Databricks, or clean room environments
• Experience in a regulated vertical, financial services especially
• Familiarity with agentic frameworks and MCP server-based data access

Who does well here

You're comfortable holding both halves of this job at once - a sprint refinement session in the morning, a pricing conversation in the afternoon, and no confusion about why both are yours. You're curious about what's actually in the data, and you'll sit with data science long enough to understand what a model can and can't do before you build a roadmap on top of it.

You write things down, and you explain the why rather than just the what. You're at ease working inside real constraints - privacy obligations, regulated categories, engineering capacity - because a hard problem with real stakes beats a blank page every time.

Why Resonate

• The products you own are what customers actually buy - Resonate's consumer intelligence is the core of the business, not a side bet
• Wider scope than most product roles: roadmap, engineering delivery, pricing, packaging, and distribution all sit with you
• Direct work with data science on proprietary AI and machine learning models, not a thin layer over someone else's data
• A company past the early-stage chaos, with serious enterprise customers, a clear direction, and enough scale to make the work meaningful
• A remote-first environment with genuine flexibility and occasional travel for company and client events

Compensation & Benefits 

At Resonate you'll work with smart, down-to-earth people on AI-powered data and identity products that are changing how the marketing industry works. We pair that with pay and benefits built to support you at work and outside of it. There's a lot more about life at Resonate on our careers site, take a look. 

The base salary range for this role is $130,000-$150,000. This role is also eligible for our annual bonus program, tied to company performance. Where an offer lands within the range depends on your experience, skills, qualifications, and location. 

Resonate also offers a benefits package that includes: 

• Medical, dental, and vision coverage, including HSA 
• Company-paid disability and life insurance with a life insurance buy-up option 
• a 401(k) with company match 
• Flexible PTO plus 10 paid holidays 
• Paid parental leave 
• Access to wellbeing and employee assistance programs, including free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members. 

You'll get the full list after your first conversation with our HR team. 

About Resonate

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

Resonate Attributes

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:

• Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
• Ownership: You take initiative, follow through, and hold yourself accountable.
• Collaboration: You value working with others and building strong, respectful relationships.
• Adaptability: You stay steady through change and adjust when needed.
• Growth Mindset: You’re open to learning, feedback, and trying new things.
• Customer Focus: You keep the end user in mind and aim for impact.
• Clear Communication: You express ideas simply and listen to understand.
• Integrity & Empathy: You act with honesty and consider the people around you.
• Strategic Thinking: You focus on what matters most and work with purpose.
• Drive: You show up motivated and ready to move things forward.
• Readiness: You bring the skills to contribute meaningfully from day one.

These attributes are the foundation of how we work and grow together! 

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.