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Associate Field Marketing Specialist

Role overview

Qualifications

  • Bachelor's degree required
  • 1-2 years of experience in a sales environment or related field
  • Strong verbal and written communication skills
  • Proficient with Microsoft applications and CRM/Salesforce

Responsibilities

  • Market online advanced degree programs offered by University of Texas at Arlington for healthcare
  • Develop and manage a territory to increase brand awareness and interest throughout the state
  • Organize and facilitate recruiting events and information sessions to achieve monthly lead goals
  • Attend regional and state conferences to network and establish relationships for future recruiting events

Key facts

Hard skills

Other skills

  • Sales
  • Organizational Skills
  • Time Management
  • Communication

About the company

Academic Partnerships logo

Academic Partnerships

E-Learning / EdTech

AP helps power a university’s online programs. Our partners do what they do best—teach students—while we help by providing support services. In each of AP’s relationships with universities, there is a shared commitment to student success. At the same time, there is a clear delineation of roles between AP and the university partner, which corresponds to the core competencies of each.

Company details

Company typeSME
IndustryE-Learning / EdTech
Company size501 - 1000

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Job description

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.


The Impact You Will Make

As a Field Marketing Associate at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations. As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that open access to new audiences.

This part-time opportunity will represent the University of Texas at Arlington ( UTA) while putting on and attending events to discuss online healthcare degree programs with prospective students throughout the state. We are looking for an experienced sales or healthcare professional who is passionate about higher education and understands the value of advanced degree programs. This is a remote position that requires at least 75% of domestic travel. 

How You Will Bring Our Mission to Life

What You Will Do

  • Market online advanced degree programs offered by University of Texas at Arlington for healthcare.
  • Successfully develop and manage a territory to increase brand awareness and interest throughout the state.
  • Achieve monthly lead goals by organizing and facilitating recruiting events and information sessions.
  • Attend regional and potential state conferences to network with high level decision makers, generate leads, and establish relationships for future recruiting events.
  • Meet with healthcare leaders throughout Southeast Texas to establish new partnerships and gain access for recruitment sessions across healthcare.
  • Introduce and leverage marketing campaigns while establishing new partnerships to expand the territory.
  • Utilize social media tools (if university permits) to promote the university's program offerings as well as event details.
  • Expand knowledge of regional and national programmatic and workforce trends and effectively communicate these insights to internal and external stakeholders.
  • Attend relevant conferences and educational events to promote and share program information.
  • Meet monthly lead goals as determined by management. 

What Success Looks Like

  • Ability to effectively engage with healthcare professionals to discuss furthering their education
  • Supporting monthly B2B sessions
  • Supporting live events by coordinating with territory reps and managers for key contributions regarding preparation and attendance at events. 
  • Support territory management and support acquiring new employer accounts to gain access to in person sessions

How Impact Will be Measured

  • Leads
  • Events
  • Partnerships with employers

What You’ll Bring to the Team

Experience That Matters Most

  • A bachelor’s degree with 1-2 years of experience in a sales environment or a related field with transferable skills relevant to the role.
  • Bachelor's degree is required.
  • Operational Excellence: highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry.
  • Results oriented professional with consistent, strong verbal and written communication skills.
  • Ability to successfully manage a large geographic area.
  • Proficient with using Microsoft applications, CRM/Salesforce, and other systems.
  • Ability to effectively engage with nurses, healthcare workers, and undergrad students to discuss the advantages of furthering their education

Experience That’s Great to Have

  • Basic reporting and data organization skills
  • Familiarity with CRM tools such as Salesforce
  • Experience with brand promotion and lead generation activities

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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