About Lovesac
We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.
Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.
About our Culture
At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.
About the Role
TheSenior Director, Creative - Content, Community & Culture is a strategic and creative leader responsible for defining and driving the brand’s entry to lifestyle through a social first content strategy, wholistic channel strategy approach to build fandom, while enhancing the brands relevance through energy driving activities that connect to culture such as partnerships and activations. This leader will build compelling, culturally relevant content based on insights, that inspires new customers to engage with the brand, strengthens brand affinity, drives engagement, and ultimately supports traffic, conversion, and customer loyalty.
This role brings together insights, brand storytelling, social strategy, content creation, community engagement, and activation orchestration – while working closely with creators/influencers, and emerging channels to create a cohesive and differentiated brand experience that compliments Lovesac’s product marketing.
The Senior Director will partner closely with Integrated & Product Marketing, Brand, Creative, E-Commerce, Merchandising, Retail, PR/Communications and external agency partners to translates business priorities and customer insights into high-impact brand moments.
This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT.
Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.
What You’ll Do
Turn Insights Into Action
- Leverage consumer and culture insights to drive brand actions and content strategies to build relevance and engagement.
- Define and evolve the social first content strategy that transforms Lovesac into a lifestyle brand.
- Establish content pillars, frameworks, editorial calendars, and channel strategies to drive engagement.
- Oversee content development across social, editorial, activation, talent, and collabs.
- Ensure content consistently reflects the brand voice, visual identity, values, and customer-centric positioning.
Social Media & Community Engagement
- Own the enterprise social strategy across relevant platforms, including organic and emerging social channels.
- Lead strategies that are brand building and grow meaningful engagement, reach, community, and relevance.
- Oversee the development of content that balances entertainment & world building while fostering UGC growth and fan voices.
- Develop an active community management strategy that strengthens customer connectivity and creates opportunities for two-way engagement – QTM and surprise and delight response.
- Identify cultural and industry trends, social behaviors, consumer insights and emerging platforms that can create new opportunities for the brand.
- Establish social listening and engagement practices to bring customer sentiment and trends back into the organization.
Creator & Influencer Content
- Develop and scale a creator and influencer content strategy in partnership with PR/Communications and Integrated Marketing.
- Build concepts and narratives that turn influencer touchpoints into brand building, social-first campaigns and activations.
- Support the identification of creators and cultural partners who authentically align with the brand in driving relevance with affinities.
- Establish measurement frameworks to evaluate content for effectiveness, engagement, reach, and business impact.
Content Operations & Creative Leadership
- Lead and inspire a high-performing team of content, activations and social media professionals.
- Establish culture & QTM processes that coincides the seasonal process - to enable the organization to move quickly when needed while maintaining quality and brand consistency as well.
- Partner with internal creative teams and external agencies, production partners, and creators to deliver high-quality content at scale.
- Develop content production strategies that maximize the value and reuse of content across channels.
- Balance speed, creativity, quality, and budget to drive efficient ideas.
Customer Insights & Creative Expression
- Translate customer behaviors, motivations, unmet needs, and cultural signals into distinctive creative territories, content ideas, and brand experiences.
- Define how customer insights are expressed through storytelling, visual language, tone, and experiences that make the brand more relevant, memorable, and emotionally resonant.
- Use social listening, community feedback, performance signals, and direct customer learning to inspire creative briefs and identify new opportunities for content, collaborations, and activations.
- Champion creative experimentation that brings the Lovesac lifestyle to life in fresh, culturally relevant ways while remaining grounded in the brand’s voice, values, and customer promise.
- Create a continuous learning loop between customer response and creative development, using insights to sharpen expression, improve relevance, and deepen brand affinity over time.
Strategy, Analytics & Business Impact
- Establish KPIs and measurement frameworks for overall brand health in addition to content, social, engagement, and community performance.
- Use analytics, customer insights, social listening, and testing to optimize content strategy and investment.
- Translate data & customer insights into actionable recommendations for marketing and business leaders.
- Connect content and engagement performance to broader brand, traffic, acquisition, conversion, and loyalty objectives.
- Stay ahead of evolving industry trends, social platforms, technology, AI, content formats, and consumer behaviors to position Lovesac and best in class marketing.
Investment Strategy & Budget Oversight[EB2]
- Own the investment strategy and annual budget across content, social, community, creators, partnerships, activations, production, and agency support, ensuring resources are aligned to enterprise priorities and growth objectives.
- Build business cases and investment recommendations that connect customer insights, cultural opportunities, and channel performance to measurable brand and commercial outcomes.
- Establish portfolio-level prioritization, forecasting, and governance to balance long-term brand building with near-term traffic, acquisition, conversion, and loyalty goals.
- Monitor spend, commitments, and performance against plan; identify risks and trade-offs early and reallocate investment based on business needs, effectiveness, and return on investment.
- Partner with Marketing and Finance leadership to communicate budget performance, investment decisions, and expected business impact with clarity and accountability.
- Negotiate and manage agency, production, creator, and partner investments to maximize value, scalability, and quality while maintaining disciplined financial stewardship.
Leadership & Cross-Functional Partnership
- Serve as the senior subject matter expert for content, social, and engagement.
- Partner with senior leaders across Marketing, Creative, Merchandising, E-Commerce, Retail, PR, Customer Insights, and Product.
- Influence enterprise-wide lifestyle, brand building priorities and ensure teams are aligned around a common brand voice and experience.
- Build strong relationships with agencies, creators, production partners, and other external collaborators.
- Foster a culture of creativity, experimentation, accountability, and continuous improvement.
- Perform any other reasonable duties for this role as requested by management.
