Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Kalypso, a Rockwell Automation Business, is looking for a strategic content manager to lead the development of channel-specific storytelling.
You will oversee Kalypso's content marketing engine, overseeing the development of articles, blogs, videos, eBooks and more to raise brand awareness, grow engagement and build sales demand for Kalypso. You will also develop media and analyst outreach to maximise the organic impact of content by strategic distribution and to grow the recognition of Kalypsonians as influencers.
You will report to the Global Marketing Director and collaborate with industry, portfolio, alliance and digital marketing teams.
Your Responsibilities:
- Collaborate with marketing/practice leadership to define editorial themes in consideration of campaigns/our priorities.
- Guide the development of industry- and capability-specific editorial calendars with support from commercial marketing and a team of editors and authors from the business.
- Oversee content production, being editor-in-chief for Kalypso Viewpoints - ghostwriting, editing, and ensuring quality and consistency.
- Manage the Viewpoints CMS platform to publish content.
- Implement the Viewpoints subscriber newsletter programme.
- Lead efforts to grow Viewpoints subscribers and track content performance, value, and engagement metrics.
- Optimised content for SEO and user experience by applying support and insights from the digital marketing team.
- Champion content reuse across campaigns and manage syndication and amplification of pieces like eBooks and featured articles through both owned and earned media.
- Lead Kalypso's earned and paid media efforts, including syndicating content to media publications, ensuring we meet publication requirements and report performance.
- Manage Kalypso's content on the LiveSocial platform, which extends internal awareness across Rockwell and enables sales teams to easily share and amplify strategic content across social channels.
- Promote Kalypso subject matter experts to build visibility and expertise through authored content and social engagement.
- Partner with the Rockwell PR team to manage Kalypso PR projects, including press releases, media outreach, and support for corporate announcements.
- Be a primary Kalypso liaison for analyst relations, coordinating briefings, inquiries, and submissions in partnership with Rockwell's corporate analyst relations team.
- Maintain relationships with analyst firms and track coverage to inform messaging and positioning.
The Essentials - You Will Have:
- Bachelor's degree.
- Ability to travel 5-10% for events.
The Preferred - You Might Also Have:
- Five years of relevant experience (preffered in marketing, communications, or content strategy).
- Bachelor's degree preferably in Marketing, Media, Communications, or a business-related field.
- Marketing, communications experience in professional services, consulting, or B2B environments.
- Excellent project management, and partner management skills.
- Collaborate and build relationships in a global, virtual environment.
- Experience developing SEO-optimised content in partnership with digital marketing teams.
- Familiarity with social platforms and experience coaching internal authors or influencers to build their expertise.
- Experience working with marketing and publishing tools including Eloqua, Seismic, Percolate, LiveSocial, Google Analytics and content management systems (Craft CMS).
What We Offer:
- Paid Time Off - Above statutory requirements
- Maternity and Paternity Leave - Receive 100% of your salary during the first weeks of leave
- Medical Plan - Access private treatment and Digital GP services
- Life Assurance
- Pension Scheme - A defined contribution plan with employer contributions
- Group Income Protection - Payment in case of inability to work due to chronic illness
- Cycle-to-Work - Purchase a bike through salary sacrifice and enjoy tax advantages
- Employee Sports and Social Club - Receive discounts on entertainment such as the cinema, theme parks, theatre, and other attractions
- OnTrack - A wellbeing platform that encourages movement and healthy habits
- Employee Assistance Program - Access to personal coaching and resources to support physical, mental, and emotional wellbeing goals
- Calm Premium - Tools for relaxation, meditation, focus and sleep
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
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