Senior Consultant, AJO

Position Overview

Key Responsibilities
Customer Journey Strategy & Implementation

• Facilitate discovery sessions to understand client objectives, customer lifecycle needs, engagement use cases, analytical questions, and intended business outcomes.
• Translate business requirements into solution designs, implementation plans, measurement approaches, technical documentation, and clear decision criteria.
• Design, configure, and maintain customer journeys and campaigns in AJO, including entry criteria, events, conditions, actions, and cross-channel orchestration.
• Implement customer engagement programs that support acquisition, onboarding, retention, and re-engagement.
• Independently own complex workstreams, resolve ambiguity, communicate risks and dependencies, and improve outcomes with minimal oversight.

Campaign Execution & Personalization

• Configure and deliver personalized communications across email, SMS, and push notifications based on client requirements.
• Develop audience targeting, personalization rules, and dynamic content using customer profile attributes and behavioral data.
• Collaborate with creative, content, and marketing teams to ensure messages align with campaign goals and brand standards.
• Apply consent preferences, suppression rules, and contact frequency requirements to journey and campaign execution.
• Perform end-to-end testing, troubleshoot issues, and support launch readiness and deployment.

Adobe Experience Platform & Customer Data

• Configure and work with AEP schemas, datasets, identities, and customer profiles to support AJO use cases.
• Define audience segmentation requirements and validate audience readiness for activation.
• Partner with data engineers and architects to ensure customer attributes and events are available, accurate, and suitable for the intended use case.
• Support data ingestion and integration requirements between AEP, AJO, and connected enterprise systems.
• Apply data governance and consent requirements throughout solution delivery.

Analytics, Measurement & Optimization

• Frame ambiguous business questions into clear hypotheses, analytical approaches, data needs, metrics, and decision criteria.
• Design measurement frameworks, KPI hierarchies, dashboards, and analytical narratives for complex business needs.
• Conduct trend, segmentation, funnel, journey, cohort, root-cause, and performance analysis as appropriate to the assignment.
• Monitor journey and campaign performance, investigate execution or data-quality issues, and recommend improvements.
• Connect customer, campaign, operational, and financial evidence to business value, ROI, opportunities, and performance gaps.
• Synthesize findings, options, risks, tradeoffs, and recommendations into clear, executive-ready stories.

Client Consulting & Collaboration

• Serve as a client-facing subject matter expert for AJO implementation and optimization.
• Collaborate with marketing operations, data engineering, architecture, analytics, delivery, and other cross-functional teams.
• Facilitate stakeholder workshops, solution demonstrations, difficult analytical discussions, and knowledge-transfer sessions.
• Mentor junior team members through coaching, review, analytical problem solving, and actionable feedback.
• Strengthen reusable delivery practices, analytical standards, data documentation, and quality processes within the assigned area.

Required Skills & Experience

• 7+ years of experience in marketing technology, marketing automation, customer engagement, customer data platforms, analytics, or related consulting work.
• 3+ years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Experience implementing and optimizing customer journeys and campaigns in AJO.
• Strong understanding of audience segmentation, customer profiles, event-driven engagement, personalization, measurement, and customer-insight generation.
• Experience working with Adobe XDM schemas, datasets, identity structures, and data ingestion processes.
• Experience delivering email campaigns and familiarity with SMS or push notification programs.
• Working knowledge of APIs, JSON, and integrations supporting marketing technology solutions.
• Understanding of consent management, data governance, campaign quality assurance, and data-quality considerations.
• Strong troubleshooting, documentation, workshop facilitation, analytical storytelling, and stakeholder communication skills.
• Ability to translate business requirements and complex data questions into practical solutions, independently manage workstreams, and communicate decision-ready recommendations.
• Ability to travel up to 30%.

Preferred Qualifications/Education

• Adobe certification relevant to AJO or AEP.
• Experience with Adobe Real-Time CDP, Customer Journey Analytics, or other Adobe Experience Cloud solutions.
• Familiarity with HTML and CSS for email templates and personalized content.
• Experience with CRM platforms and enterprise data platforms such as Databricks.
• Experience with experimentation, deliverability, customer lifecycle measurement, executive dashboards, or KPI frameworks.
• Experience delivering enterprise marketing technology implementations in a consulting environment.

Compensation

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.

California applicants: Please click here for CCPA disclosures.