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WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

Role overview

Qualifications

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Server-Side GTM (sGTM)
  • BigQuery

Responsibilities

  • Implement, configure and optimize GA4/GTM/sGTM
  • Build tracking for leads, conversions, campaigns and customer journeys
  • Integrate GA4, BigQuery, CRM and BI platforms
  • Define data-layer specifications and tracking standards

Key facts

  • Remote from: India
  • Full time
  • Web Analytics Specialist
  • English

Hard skills

Other skills

  • Troubleshooting (Problem Solving)

About the company

VRINDA INTERNATIONAL logo

VRINDA INTERNATIONAL

Human Resources Services

🌍 About Vrinda International At Vrinda International, we guide individuals toward achieving their academic and career goals through education consulting and recruitment solutions. Founded with a vision to make quality education and career opportunities accessible, we have grown into a multi-vertical consultancy offering study abroad, online education, and staffing services. Based in Chandigarh, we serve clients across Punjab, Haryana, Himachal Pradesh, and pan-India with transparent guidance and long-term value. 🎓 Our Services 💼 Recruitment • Domestic & International Hiring • IT & Non-IT Recruitment (Healthcare, Finance, Sales, etc.) • Bulk & Niche Hiring • Sub-Vendor & Staffing Partnerships • Candidate Screening & Shortlisting • Campus to Corporate Hiring 🌐 Education • Study Abroad Admissions (USA, UK, Canada, Australia, Europe, UAE) • Online Degree Counseling (UGC-approved UG & PG programs) • Pathway Programs (India + Abroad) • Visa Assistance & SOP Writing • Test Preparation (IELTS, PTE, Duolingo) 🚀 Why Choose Us • Expertise in Education + Recruitment • Strong database of students and candidates • Fast, quality-driven delivery • CRM-based process & dedicated team • Pan-India reach with global outlook 📈 Our Mission To empower individuals with future-ready education and career opportunities—through learning, global exposure, and meaningful employment. 📍 Let’s Connect Students, job seekers, employers, and partners—let’s collaborate and grow together. Vrinda International – Guiding Dreams. Building Careers. Transforming Futures.

Company details

Company typeStartup
IndustryHuman Resources Services
Company size11 - 50

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Job description

 HIRING | WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

 Location: Remote
 Experience: 5+ Years
 Shift: 1:30 PM – 10:30 PM IST
 Budget: ₹1.3 LPM
 Employment Type: Contract

 ROLE OVERVIEW

We are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.

 MUST-HAVE SKILLS

 Google Analytics 4 (GA4) Google Tag Manager (GTM) & Server-Side GTM (sGTM)
 BigQuery & SQL
 JavaScript, HTML & APIs
 Data Layer & Event/Conversion Tracking
 Consent Management & OneTrust
 First-Party Data & Identity Resolution
 Browser Developer Tools & Network Debugging
 CRM/Analytics Data Integration
 Troubleshooting ad blockers, cookies & privacy restrictions

KEY RESPONSIBILITIES

• Implement, configure & optimize GA4/GTM/sGTM
• Build tracking for leads, conversions, campaigns & customer journeys
• Integrate GA4, BigQuery, CRM & BI platforms
• Define data-layer specifications and tracking standards
• Validate, monitor & troubleshoot analytics data
• Improve measurement accuracy across browsers, cookies & privacy controls
• Establish analytics governance and data-quality processes
• Collaborate with Marketing, Product, Sales, IT & Data teams

 GOOD TO HAVE

Salesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.

Key Focus: GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics




Salary: 13-14 lpa

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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