Assoc Mgr Small Format Customer Plan

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Location

Remote

How will you fit into the big picture?

The Associate Manager, Customer Planning turns commercial strategies into integrated, executable sales and trade plans that strengthen customer and business outcomes. In partnership with customer teams and cross-functional colleagues, you will build planning discipline, maintain accurate forecasts and trade plans, identify risks and opportunities, and translate data into clear recommendations. This is an opportunity to shape better decisions, improve planning quality, and help Hershey win with customers. 

What will you do?

• Build and maintain annual, quarterly, and in-year sales, volume, and trade plans aligned with customer and business priorities.
• Translate commercial strategies, customer programs, item plans, and merchandising opportunities into clear assumptions and executable actions.
• Maintain accurate PlanEx sales and trade details, including transparent documentation of assumptions, drivers, and initiatives.
• Review KPIs, forecasts, trade investment, and execution to identify and size risks, opportunities, and gap-closing actions.
• Analyze customer, promotional, forecast, and financial data to deliver actionable insights, scenarios, and recommendations.
• Partner with Sales, Finance, Demand Planning, Supply Chain, and Category Management to align plans and resolve issues.
• Represent Sales and Integrated Demand Planning in KEM meetings, SKU rationalization, and product hierarchy changes.
• Improve forecast accuracy, trade planning, reporting, data quality, governance, and team ways of working.

Minimum Education & Requirements

• Strong business, financial, and analytical acumen.
• Ability to translate data into actionable insights and recommendations.
• Knowledge of forecasting, customer planning, and trade management processes.
• Effective communication, collaboration, and influencing skills.
• Strong attention to detail, ownership, and adaptability.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.