Director of Sales - Private Markets

Lead, coach, and scale StartEngine’s team of FINRA-registered Private Sales representatives.

Recruit, evaluate, onboard, and develop sales professionals as the business grows.

Establish clear performance expectations, revenue goals, and accountability standards.

Drive revenue growth by strengthening the sales process, improving deal execution, and increasing investor engagement.

Provide hands-on coaching in areas such as investor calls, deal strategy, objection handling, and closing.

Use KPIs, conversion data, and pipeline analysis to identify opportunities and improve individual and team performance.

Foster a high-performance sales culture grounded in accountability, continuous improvement, and exceptional investor service.

Ensure the team operates in accordance with FINRA requirements and all applicable internal policies and procedures.

Partner closely with executive leadership, Compliance, and Operations to execute strategic growth initiatives.

Active FINRA Series 7, 63, and 24 licenses, with the Series 24 required for this supervisory role.

Demonstrated success leading and developing commission-based sales teams within financial services.

Experience selling complex financial products, such as private securities, alternative investments, or secondary-market offerings.

A strong coaching orientation and a track record of developing high-performing sales professionals.

A thorough understanding of accredited investors and relationship-driven, consultative sales.

Strong analytical skills and experience using performance data to guide decisions and improve results.

The ability to balance ambitious revenue goals with sound supervisory practices and regulatory compliance.

A competitive, accountable, and results-oriented leadership style.

An entrepreneurial mindset and the ability to build, refine, and scale processes in a rapidly evolving environment.

Excellent communication, judgment, and cross-functional leadership skills.