Sales Director, CPG

Viamedia will deliver successful marketing and advertising solutions for our customers while generating income and increasing value for our communications partners, our employees, our shareholders and communities.

We will accomplish this through a dedication to integrity, quality people, quality products, performance excellence and effective communication with our customer and our employees.

About the role

• The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.

What you'll do

• Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
• Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
• Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
• Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
• Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
• Provide sales forecasts, performance updates, and market insights to leadership.
• Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
• Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
• Mentor and guide junior sales team members, sharing best practices and strategies for growth.
• Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai’s competitive edge.
• Represent Viamedia.ai professionally and ethically at all times.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
• Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
• Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
• Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
• Executive presence with exceptional communication, negotiation, and presentation skills.
• Demonstrated ability to lead, mentor, and inspire sales teams.
• Analytical, data-driven approach with the ability to turn insights into strategies.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.