Remote | Marketing Operations Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced marketing operations professionals with hands-on expertise in lead routing, marketing automation, campaign operations, workflow design, reporting, and coordination across the marketing and sales technology stack.

This role focuses on designing and evaluating realistic marketing operations environments that reflect the systems, data, workflows, and decisions encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong operational judgement from plausible but incorrect approaches.

Key Responsibilities

Marketing Operations Scenario Design

• Develop realistic tasks based on marketing operations work you have personally performed
• Define the underlying operational issue and the decision a strong practitioner should reach
• Create scenarios involving incomplete, conflicting, or messy operational information
• Ensure tasks require genuine marketing operations judgement rather than simple information retrieval
• Design challenges that reflect real-world marketing and sales workflows

Lead Routing & Lifecycle Management

• Develop and evaluate scenarios involving lead routing, assignment rules, and lifecycle processes
• Assess whether routing logic correctly reflects account, territory, segment, or campaign requirements
• Identify gaps, conflicts, or operational weaknesses in lead-management workflows
• Evaluate ownership, handoffs, and escalation paths
• Review recommendations for accuracy and practical feasibility

Marketing Automation & Workflow Design

• Design and assess automated marketing workflows
• Review triggers, dependencies, sequencing, and process logic
• Evaluate whether workflows appropriately support campaign and lifecycle objectives
• Identify broken logic, inefficient steps, or unintended outcomes
• Assess proposed automation approaches for reliability and scalability

Campaign Operations

• Develop and review campaign operations scenarios
• Evaluate setup, execution, QA, handoffs, reporting, and follow-through
• Assess whether campaigns are configured consistently across systems
• Identify discrepancies between campaign plans and operational implementation
• Review processes for accuracy, completeness, and execution readiness

Marketing & Sales Stack Orchestration

• Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
• Specify the documents, dashboards, personas, and tool states required for realistic operational scenarios
• Evaluate workflows spanning multiple systems and teams
• Reconcile information across the marketing and sales technology stack
• Identify missed dependencies, broken handoffs, or inconsistent system states

CRM & Marketing Technology

• Work with workflows modelled on a CRM such as Salesforce
• Evaluate marketing automation platforms and associated operational processes
• Review campaign, contact, lead, account, and reporting workflows
• Assess whether systems are configured and used appropriately for intended business processes
• Identify data or process issues affecting downstream marketing and sales activity

Process & Agency Transitions

• Develop scenarios involving operational transitions, agency handoffs, or process changes
• Assess migration plans, responsibilities, sequencing, and dependencies
• Evaluate whether transitions preserve operational continuity
• Identify gaps in ownership, documentation, or execution
• Review recommendations for practical implementation

Reporting & Operational Analysis

• Evaluate marketing operations reports, dashboards, and performance data
• Assess whether findings are supported by the underlying information
• Review definitions, attribution logic, process metrics, and operational indicators
• Identify inconsistencies or misleading interpretations
• Evaluate whether reporting appropriately supports decision-making

Reference Answers & Evaluation Criteria

• Write or review reference solutions for marketing operations scenarios
• Define clear criteria separating strong professional responses from plausible but incorrect ones
• Establish standards for diagnosis, prioritisation, execution, QA, and operational judgement
• Explain why particular decisions are stronger or weaker
• Ensure evaluation criteria reflect realistic marketing operations practice

Quality Review & Evaluation

• Review completed scenarios and evaluate proposed operational decisions
• Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
• Evaluate multi-step work spanning several marketing and sales tools
• Identify missed issues, incorrect interpretations, or weak recommendations
• Provide clear written reasoning supporting evaluation decisions

Ideal Profile

• Hands-on professional experience in marketing operations
• Experience personally building lead-routing rules, workflows, campaign operations, and reporting
• Strong understanding of marketing automation, CRM processes, campaign execution, and sales alignment
• Fluent with a CRM such as Salesforce
• Experience with a marketing automation platform
• Comfortable using project-management tools such as Asana, Linear, or equivalent platforms
• Familiarity with support tools such as Zendesk, Intercom, or equivalent systems
• Strong ability to diagnose operational issues across interconnected tools and workflows
• Clear written reasoning and ability to explain why an operational decision is effective or ineffective
• Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Comfortable working independently with structured evaluation frameworks and project guidelines

Engagement Details

• Part-time independent contractor engagement
• Fully remote
• Flexible scheduling based on project requirements
• Compensation: $50–$90/hour
• Work focuses on marketing operations, lead routing, workflow design, campaign operations, marketing technology, scenario design, and expert evaluation
• Applicants complete a short multiple-choice knowledge assessment specific to marketing operations before review
• Projects may be extended, shortened, or concluded based on project needs and performance
• Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
• H1-B and STEM OPT support is unavailable for this engagement

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

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