Primary Market Research (Pharma/Lifesciences)

Company Description

WNS, part of Capgemini, is an Agentic AI-powered leader in intelligent operations and transformation, serving more than 700 clients across 10 industries, including Banking and Financial Services, Healthcare, Insurance, Shipping and Logistics, and Travel and Hospitality. We bring together deep domain excellence – WNS’ core differentiator – with AI-powered platforms and analytics to help businesses innovate, scale, adapt and build resilience in a world defined by disruption.Our purpose is clear: to enable lasting business value by designing intelligent, human-led solutions that deliver sustainable outcomes and a differentiated impact. With three global headquarters across four continents, operations in 13 countries, 65 delivery centers and more than 66,000 employees, WNS combines scale, expertise and execution to create meaningful, measurable impact.

Job Description

Roles and Responsibilities

• Lead day to day client communication related to project status updates, milestones, bottlenecks or challenges, etc.
• Partner with client stakeholders, across segments and countries, to translate business questions into survey / interview questions to help understand customer opinions and perspectives.
• Design survey questionnaires and interview discussion guides to capture quantitative and qualitative feedback from customers.
• Design market research studies for representation of different customer segments, sample size, etc. to ensure adequate universe coverage.
• Coordinate with market research vendors to ensure data is being captured accurately and in a timely fashion.
• Design analysis plan of survey and interview data, to ensure the insights are in line with client’s business objectives and lead to actionable insights from a marketing RoI standpoint.
• Undertake competitor analysis, wherever possible, to provide competitive advantage to client team and help identify areas of improvement.
• Execute wave of wave analysis comparison across customer surveys and in-depth interviews, and provide insights on how perception and performance of client and competitors are changing over-time.
• Work with in-house advanced analysis team to identify ways of leveraging AI/ML to help optimize the client’s PMR process.
• Support proposal writing, RFP response, RFQ collation, etc. for business development initiatives for multiple clients.
• Lead multiple PMR projects independently while managing small teams of Analysts/Senior Analysts to deliver high-quality solutions.
• Provide input for development of analytical and AI solutions supporting pharmaceutical sales, marketing and commercial operations.
• Ensure timely delivery with strong focus on quality, client satisfaction and agreed SLAs.
• Drive structured project execution through effective planning, documentation and stakeholder communication.
• Drive automation using reusable code, AI-assisted workflows and scalable analytics solutions.
• Maintain knowledge repositories, reusable assets, SOPs and quality frameworks to improve delivery efficiency.
• Build new analytical capabilities, identify business opportunities and support organizational growth.
• Contribute to whitepapers, capability building, internal assets and thought leadership initiatives.
• Develop and deliver presentations and recommendations to senior client stakeholders during delivery and business development.
• Support mentoring, grooming and knowledge-sharing initiatives across the team, especially for newer team members not familiar with PMR.
• Ensure compliance with organizational processes, governance and quality standards.

Additional Information

• Strong interpersonal and client communication skills.
• Excellent leadership, collaboration and stakeholder management abilities.
• Strong analytical thinking and problem-solving mindset.
• Storyboarding and storytelling skills to translate analytics into business insights.
• Ability to manage multiple priorities in a matrix organization.
• Passion for continuous learning, innovation and adoption of emerging AI technologies.
• Strong commitment to quality, ownership and customer success.

Eligibility Criteria

Required Experience

• 5–9 years of experience in Primary Market Research, qualitative as well as quantitative
• 2–4 years of experience in Healthcare, Lifesciences or Pharmaceutical Analytics is preferred.
• Strong quantitative, analytical and problem-solving skills.
• Ability to quickly understand new survey / interview results and translate them into business insights.
• Experience working with global teams and cross-functional stakeholders is desirable.

Technical Skills

• Proficient in Microsoft Office, SQL, SPSS or R, Power BI or Tableau is must
• Hands-on experience in survey design, interview / discussion guide design, survey analysis plan design, report structuring, survey insight generation, etc. is a must
• Hands-on experience with Azure, AWS or GCP is good to have
• Pharmaceutical commercial analytics knowledge is highly desirable.

Basic Qualifications

• Bachelors / Masters (or equivalent) in Operational Research, Statistics, Economics, Applied Mathematics, or related quantitative discipline.
• Excellent written and verbal communication skills in English.

Qualifications

MBA