Meta Ads Specialist

Meta Ads Specialist

Role Overview

We are looking for an experienced and commercially minded  Meta Ads Specialist to join a growing UK-based digital marketing business.

This is a hands-on role for someone with 5+ years of proven Meta Ads experience who can take ownership of paid social campaigns from strategy and creative development through to tracking, optimisation and conversion.

You will be responsible for using Meta Ads to help businesses build their brand, generate qualified leads and ultimately drive sales.

The successful candidate will have a strong understanding of the full customer journey and will be comfortable looking beyond Ads Manager to consider creative, targeting, tracking, landing pages and the wider conversion funnel.

Experience working with home improvement, trades, construction, home services or other lead-generation businesses would be a significant advantage.

About the Client

Our client is a growing UK-based digital marketing and technology business helping small and medium-sized businesses attract more customers, generate leads and improve their overall marketing performance.

They provide a combination of digital advertising, websites, landing pages, CRM and marketing automation solutions, with a particular focus on helping businesses turn online traffic into measurable leads and sales.

The business works across a range of sectors, including trades and home services, where effective lead generation and conversion-focused advertising are particularly important.

As the company continues to grow, they are looking for a highly capable Meta Ads specialist who can take ownership of campaigns and bring a strong strategic and performance-driven approach to paid social.

Key Responsibilities

Meta Ads Strategy & Campaign Management

• Develop, launch and manage Meta advertising campaigns across Facebook and Instagram.
  
• Create full-funnel Meta Ads strategies designed to generate awareness, engagement, leads and ultimately sales.
  
• Plan campaign structures, objectives, audiences, budgets and testing strategies based on client goals.
  
• Manage multiple campaigns and accounts simultaneously while maintaining strong attention to performance and detail.
  
• Continuously monitor and optimise campaigns to improve performance, efficiency and return on ad spend.
  
• Identify opportunities to scale successful campaigns while managing budgets responsibly.
  
• Stay up to date with changes to the Meta platform, advertising products, targeting, creative formats and best practices.
  

Ad Creation & Creative Strategy

• Take ownership of the creation and development of Meta advertising campaigns and ad creative.
  
• Develop compelling ad concepts, messaging, hooks and creative angles that resonate with target audiences.
  
• Work with existing creative assets and identify where new creative is required.
  
• Test different creative formats, messaging, offers, audiences and calls to action.
  
• Use campaign data to identify which creative is driving the strongest results and continually improve performance.
  
• Understand the relationship between creative performance, audience behaviour and conversion rates.
  

Tracking, Data & Optimisation

• Set up and maintain accurate conversion tracking and campaign measurement.
  
• Monitor key performance metrics including CPL, CPA, CTR, CPC, CPM, conversion rates and ROAS where applicable.
  
• Analyse campaign data and turn performance insights into clear strategic actions.
  
• Identify performance issues and proactively troubleshoot tracking, campaign or conversion problems.
  
• Ensure campaigns are correctly tracked so that performance can be accurately measured from initial click through to lead or sale.
  

Full-Funnel Marketing

• Develop and manage full-funnel paid social strategies, rather than focusing solely on generating clicks or leads.
  
• Understand the customer journey from initial awareness through to conversion.
  
• Work with landing pages, forms and lead-generation journeys to improve conversion rates.
  
• Identify opportunities to improve the journey between the advert and the final conversion.
  
• Make recommendations around landing page structure, messaging, offers and calls to action where required.
  
• Use campaign data to identify where prospects are dropping out of the funnel and recommend improvements.
  

Landing Pages & Conversion

• Work closely with the wider marketing team to develop and improve conversion-focused landing pages.
  
• Ensure landing page messaging aligns with the corresponding Meta advertisements.
  
• Make data-driven recommendations to improve landing page conversion rates.
  
• Understand how ad creative, offer, landing page and follow-up processes work together to generate a successful lead.
  

Requirements

Requirements

Essential Experience

• 5+ years of hands-on Meta Ads experience.
  
• Proven experience independently managing and optimising Meta Ads campaigns.
  
• Strong understanding of Facebook Ads Manager and Instagram advertising.
  
• Demonstrable experience developing and implementing paid social strategies.
  
• Strong understanding of full-funnel paid advertising.
  
• Experience creating and testing ad creative, messaging and campaign concepts.
  
• Strong understanding of conversion tracking and campaign attribution.
  
• Experience analysing campaign performance and making data-driven optimisation decisions.
  
• Experience working with landing pages and conversion funnels.
  
• Proven experience managing multiple campaigns, clients or accounts simultaneously.
  
• Strong commercial understanding of how paid advertising contributes to lead generation, customer acquisition and revenue.
  

Advantageous Experience

Experience in any of the following would be highly advantageous:

• Home improvement
  
• Trades
  
• Construction
  
• Home services
  
• Roofing
  
• Windows and doors
  
• Kitchens and bathrooms
  
• Landscaping
  
• Solar
  
• Plumbing
  
• Electrical
  
• Other local service-based businesses
  

Experience working in a digital marketing agency or client-facing environment would also be beneficial.

Experience with Google Ads or other paid advertising platforms would be an advantage, although the primary focus of the role will be Meta Ads.

Ideal Candidate Profile

We are looking for someone who is much more than someone who can simply set up and monitor Meta campaigns.

The ideal candidate will understand why a campaign is performing, what needs to change and how the entire customer journey can be improved to generate better commercial results.

They should be analytical enough to work confidently with performance data, but also creative enough to develop compelling advertising concepts and understand what makes people stop scrolling and take action.

The successful candidate will be comfortable taking ownership of campaigns and making recommendations rather than waiting to be told what to do.

Key Personal Attributes

The successful candidate will be:

• Highly experienced – brings substantial hands-on Meta Ads experience and can operate independently.
  
• Analytical – comfortable interpreting campaign data and using insights to drive decisions.
  
• Commercially minded – understands that the ultimate objective is generating leads, customers and revenue rather than simply achieving clicks or impressions.
  
• Creative – understands the importance of strong hooks, messaging, offers and creative testing.
  
• Strategic – able to think beyond individual campaigns and understand the entire marketing funnel.
  
• Proactive – identifies opportunities and problems without needing constant direction.
  
• Detail-oriented – particularly when it comes to campaign setup, tracking, budgets and reporting.
  
• Results-driven – focused on continually improving campaign performance.
  
• Curious and adaptable – keeps up with changes in Meta and evolving paid social best practices.
  
• Collaborative – able to work effectively with designers, marketers, developers and other members of the wider team.
  

Benefits

What We Offer

• Fully remote working.
  
• Monday–Thursday: 9:00am–5:00pm UK time.
  
• Friday: 9:00am–2:30pm UK time.
  
• 40-minute daily break.
  
• A strong focus on cost-saving and efficiency within the business.
  
• Approximately 10 days' company shutdown over the Christmas period, allowing the team to properly switch off and enjoy the festive season.
  
• The opportunity to work with a growing UK-based digital marketing business.
  
• A hands-on role with significant ownership over Meta Ads strategy and performance.
  
• The opportunity to work across a variety of businesses and industries, including home improvement and home services.
  
• The chance to play an important role in improving how businesses generate leads and customers through paid social.