Content Strategy Lead, Amazon - Marketplace Partnership

About Front Row:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Role Overview:

The Content Strategy Lead will support and execute content strategies for a portfolio of brands within the Beauty, Wellness, and CPG categories. This person will own day-to-day creative planning and content development across marketplace surfaces—Amazon PDPs, A+ modules, Brand Stores, image assets, and ad creative—ensuring consistency, performance alignment, and brand storytelling excellence.

This role is ideal for someone who is highly organized, creative, performance-minded, and fluent in marketplace best practices. The Content Strategy Lead will collaborate closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to produce content that is both visually compelling and optimized for growth.

Key Responsibilities

Content Strategy & Execution

• Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.

• Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.

• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.

• Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.

• Ensure all creative follows marketplace best practices and brand guidelines.

• Implement updates informed by SEO insights, customer reviews, and competitor analysis.
  

Optimization & Performance

• Conduct content audits to ensure accuracy, consistency, and optimization.

• Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements.

• Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.

• Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.

• Contribute to client presentations with summaries of creative performance and test learnings.
  

Cross-Functional Collaboration

• Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.

• Collaborate with the Design team to align on project timelines, deliverables, and workflows.

• Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team’s output.

Requirements

• 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.

• Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.

• Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.

• Excellent project management skills – able to balance multiple deadlines across clients.

• Strong collaboration and communication skills with comfort presenting internally or to clients.

Benefits

• Health, dental, and vision

• PTO

• 401K matching

• Summer Fridays

• Educational stipend

• Wellness and commuter benefits

• Work with a fun, consultative team of experts

• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

Salary: $70,000 - $95,000 + bonus