Global Product Marketing Manager

The Global Product Marketing Manager will be responsible for global product marketing, new product performance tracking, portfolio management to drive global brand performance of this high growth omnichannel brand and will play a critical role in managing overall product portfolio growth.

Responsibilities:

• Develop new product launch concepts to drive category growth globally.
• Create compelling positioning and stories that satisfy white space in Paula’s Choice’s portfolio and is innovative in the marketplace to drive growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of strategies to senior management.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
• Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers
• Other responsibilities as assigned by your manager

What you’ll bring to the table:

• Bachelor’s Degree required, MBA preferred.
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPL process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

What can help you really stand out:

• Skincare product marketing and development experience
• Global marketing experience

The Details:

• Location: Seattle, WA Headquarters (hybrid), open to remote if necessary (West Coast only) 
• Reports to: Sr. Director, Global Product Marketing 
• Hours: Full-Time; typical business hours with some flexibility required for global time zone coordination

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Flexible spending account, Employee assistance program
• Fitness perks, meditation app membership and more
• Product samples and discounts
• Generous PTO
• Flexible location, though our HQ is located in the heart of Seattle’s beautiful International District
• Exceptional environment – we work hard and celebrate our accomplishments. You might catch our teams volunteering, at Mariner’s games or connecting at happy hours
• Did we mention we’re a dog-friendly office?

*Please note these benefits are only available to full-time Paula's Choice employees. 

Note:  At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

Approximate Salary Range Based on Experience and Location:

$105,000 - $115,000 USD/annually

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