Senior Manager, Retail Sales, Americas

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products 
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post) 
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District  
• Did we mention we’re a dog-friendly office?  

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice: 

The Senior Retail Sales Manager - Americas is responsible for managing the day-to-day business with Sephora, driving profitable sales growth while executing strategic initiatives that strengthen Paula's Choice's position within the retailer. This role serves as the primary commercial partner to Sephora merchants and category teams, developing and executing joint business plans, identifying growth opportunities and ensuring flawless execution of product launches, promotions, and merchandising initiatives. The ideal candidate combines strong analytical skills with outstanding relationship management and thrives in a fast-paced, collaborative environment.

As the Senior Manager, Retail Sales Americas you will:

Account Management

• Serve as the primary day-to-day commercial contact for Sephora US, CAN and Kohl’s in conjunction with Vice President Retail Sales.  
• Build trusted relationships with Sephora Merchants, Category Managers and Marketing  
• Develop and execute annual Joint Business Plans aligned with Paula's Choice's growth objectives.  
• Identify opportunities to expand distribution, improve assortment productivity, and increase market share. 
• Support successful product launches and seasonal events.  
• Manage all day-to-day operations with Dermstore building and executing Joint Business Plans to grow Paula’s Choice business and meet retail and net sales targets. 
• Lead market week preparations and presentation development, aligning internal teams 

Business Planning & Sales Growth

• Analyze sales performance, category trends, competitive activity, and consumer insights to identify growth opportunities.  
• Recommend assortment, pricing, promotional, and merchandising strategies that maximize sales and profitability.  
• Analyze and report on Sephora Portal metrics, derive strategies and execute plans based on metrics and trends. 

Launch & Promotional Strategy and Execution

• Use industry data and Sephora Brand Portal to develop brand strategies and recommendations to increase retail sales and improve overall brand ranking. 
• Partner cross-functionally to execute: New product launches, Promotional events, Sampling programs and Merchandising updates. 
• Plan and execute sampling strategy, aligning to Sephora growth strategy, track performance and provide metrics to analyze ROI.  
• Ensure seamless communication across Sales, Marketing, Retail Operations, Supply Chain, Education, and Finance teams on Sephora launches, animations and activity. 

VM

• Align and communicate VM assortment for seasonal updates. 
• Review VM productivity and optimize assortment to increase productivity and sales. 
• Review competitive VM feeding back internally best-practices and opportunities for continual improvements. 

Financial Management

• Monitor promotional investments and retailer funding, manage brand BMI budgets and spend
• Track trade spend and profitability, reviewing and reporting ROI.

Retail Performance Analysis

• Monitor and analyze: Sales trends, Promotional effectiveness, Market share, Retail KPIs
• Develop actionable recommendations supported by data and consumer insights.

Executive Reporting

• Prepare business reviews and presentations for Internal leadership, Monthly and Quarterly Business Reviews (QBRs), and Joint Business Planning meetings
• Provide strategic recommendations supported by data and marketplace insights.

Qualifications

• 5–8+ years of National Account Management experience within prestige beauty or skincare retailer, preferably Sephora.  
• Ownership of national retail account partnership, preferably Sephora or another prestige beauty omni retailer.  
• Proven success driving retail sales growth through strategic partnerships and best-in-class execution. 
• Experience using data to drive insights and developing and executing strategy based on insights driving brand growth.   
• Experience managing VM assortment improving overall profitability 
• Experience leading launch of Sephora Mexico or Brazil. 
• Experience working cross-functionally in a matrixed organization.  
• Advanced Excel and PowerPoint skills.  
• Excellent communication, negotiation, and presentation skills.  
• West coast based, ideally San Francisco. 
• Must have Sephora marketer or merchant referral. 

Bonus

• Experience in prestige skincare.
• Familiarity with Sephora systems, planning processes, and merchandising calendar.
• Experience with syndicated retail data (Circana, Nielsen, or similar).

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Flexible spending account, Employee assistance program
• Fitness perks, meditation app membership and more
• Product samples and discounts
• Generous PTO

Note:  At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

Approximate Salary Range Based on Experience and Location:

$135,000 - $150,000 USD/annually

#LI-MS1

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.  

Please note:

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

We take your privacy seriously. For details please see our Privacy Notice.