Senior Marketing Executive - Digital Paid Ads

About the Opportunity

On behalf of our client, we are hiring a Senior Marketing Executive - Digital Paid Ads​ to support their global digital marketing operations. Our client is a premier multi-brand organization operating within the international automotive aftermarket industry, managing a high-performing e-commerce portfolio across key global regions including the US, UK, Australia, and Europe.

Joining the team as a Senior Marketing Executive - Digital Paid Ads​​, you will lead the end-to-end execution of multi-channel paid media campaigns while carrying out a hands-on operational workload across Paid Search and Paid Social platforms. You will own campaign hygiene, budget pacing, conversion tracking integrity (GTM, GA4, CAPI), and structured A/B testing while mentoring junior PPC team members and collaborating cross-functionally to maximize commercial ROAS and revenue growth.

Key Responsibilities

• Multi-Channel Operations: Lead day-to-day hands-on campaign builds, account hygiene, bid optimization, and operational performance across Google Ads, Meta Ads, Microsoft Ads, and TikTok.
  

• Paid Search & Shopping Excellence: Execute Search, Shopping, Performance Max, Demand Gen, and Display campaigns, maintaining Google Merchant Center product feed health and keyword negative governance.
  

• Paid Social Strategy: Oversee Meta & TikTok paid social strategies across prospecting, targeting, and catalog/Advantage+ setups while monitoring ad fatigue and briefing creative assets.
  

• Budget Management & Pacing: Manage spend pacing across brands and regions to ensure monthly budgets land on target with zero unplanned overspend or under spend.
  

• Tracking & Data Integrity: Own conversion tracking setups across Google Tag Manager (GTM), GA4, Meta CAPI, and server-side tracking, ensuring absolute data alignment across platforms.
  

• Testing & Conversion Optimization: Design and run structured A/B testing programs (ad copy, creative, bid strategies, landing pages) to optimize Conversion Rates (CRO) and user acquisition.
  

• Reporting & Strategic Insights: Produce actionable performance reports (ROAS, CPA, CTR, Impression Share) and deliver competitor auction insights to executive leadership.
  

• Team Mentorship & Standards: Guide and mentor PPC team members, reviewing campaign quality, building SOPs, launch checklists, and execution QA standards.
  

Requirements

Benefits