Director of Product Marketing

Product Marketing Strategy & Leadership

• Own and evolve Ookla’s global product marketing strategy, aligning priorities with company objectives, product roadmaps, and revenue goals.
• Establish scalable frameworks and best practices across positioning, messaging, launches, enablement, and lifecycle marketing.
• Partner with senior leadership to identify and prioritize market opportunities, customer segments, and growth opportunities.
• Define success metrics and continuously optimize product marketing effectiveness.

Positioning, Messaging & Differentiation

• Develop differentiated positioning and messaging that clearly articulate why Ookla’s products matter, who they serve, and why customers should choose us.
• Translate complex connectivity data, technology, and product capabilities into compelling stories tied to customer challenges and business outcomes.
• Ensure consistent messaging across global markets, channels, and customer touchpoints.

Market Intelligence & Voice of the Customer

• Serve as a strategic voice of the customer, bringing market research, customer feedback, competitive intelligence, and industry trends into product and business decisions.
• Develop a deep understanding of buyer personas, customer needs, and evolving market dynamics.
• Partner with Sales and Customer Success to identify customer challenges, objections, and opportunities.

Go-to-Market & Product Launches

• Lead the product marketing strategy for high-impact product launches and major releases, from market assessment through post-launch optimization.
• Partner with Product, Marketing, Sales, and other cross-functional leaders to develop launch strategies, positioning, audiences, and commercialization plans.
• Build GTM strategies that drive awareness, adoption, pipeline, and revenue.

Sales Enablement

• Elevate Ookla’s sales enablement strategy and ensure Sales teams have the tools and messaging needed to effectively communicate product value and win.
• Develop and oversee resources including pitch decks, competitive battlecards, sales narratives, objection handling, case studies, and messaging guides.
• Lead cross-functional training to align global commercial teams on product value and differentiation.

Team Leadership & Cross-Functional Influence

• Lead, mentor, and develop a high-performing product marketing team, fostering a culture of strategic thinking, accountability, and innovation.
• Serve as a trusted strategic partner to Product, Sales, Marketing, Customer Success, and Executive Leadership.
• Influence product roadmaps and business priorities through customer, market, and competitive insights.
• Build alignment across teams around product narratives, target audiences, and GTM priorities.

AI & Innovation

• Champion the responsible adoption of AI and emerging technologies to improve customer insights, content development, efficiency, and go-to-market execution.
• Stay ahead of emerging trends in product marketing, technology, connectivity, and data-driven decision-making.

• 8+ years of experience in Product Marketing, Go-to-Market, Marketing Strategy, or a related discipline, preferably within B2B technology, SaaS, telecommunications, data, analytics, or connectivity.
• 3+ years of people leadership experience, with a demonstrated ability to build and develop high-performing teams.
• Proven experience developing and executing global product marketing and go-to-market strategies for complex products or technology solutions.
• Experience influencing product strategy, positioning, commercialization, and business decisions through customer and market insights.
• Strong understanding of market segmentation, buyer personas, competitive intelligence, positioning, messaging, and GTM strategy.
• Exceptional storyteller with the ability to turn complex technical concepts and data into clear, compelling business narratives.
• Strong commercial acumen and an understanding of how product marketing influences pipeline, revenue, adoption, and customer growth.
• Experience partnering with senior executives and cross-functional leadership in a complex, global organization.
• Highly analytical, collaborative, proactive, and comfortable operating strategically while remaining hands-on.
• Excellent written, verbal, presentation, and stakeholder management skills.
• Experience working across global markets and geographically distributed teams is a plus.

About 

Ookla, an Accenture company, is a global leader in connectivity intelligence that brings together the trusted expertise of Speedtest®, Downdetector®, Ekahau®, and RootMetrics® to deliver unmatched network and connectivity insights. By combining multi-source data with industry-leading expertise, we transform network performance metrics into strategic, actionable insights.

Our solutions empower service providers, enterprises, and governments with the critical data and insights needed to optimize networks, enhance digital experiences, and help close the digital divide. At the same time, we amplify the real-world experiences of individuals and businesses that rely on connectivity to work, learn, and communicate. From measuring and analyzing connectivity to driving industry innovation, Ookla helps the world stay connected.

About Accenture

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

Compensation Range

Ookla provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $115,000 to $134,000 anually. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.