Content Marketing Manager (US Market)

About the Role

This is a high-ownership content marketing role at a fast-growing AI-powered business communication startup, focused entirely on the US market. You'll define the brand voice across the full customer journey — from paid ads to organic social to product messaging — and work closely with a small, ambitious team to drive discovery, trust, and growth among SMB customers.

What You'll Do

• Own the end-to-end content marketing strategy for the US market, shaping how businesses discover and trust the product.

• Write and iterate on website copy and landing pages optimised for US audiences and conversion.

• Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.

• Script ad creatives for YouTube and paid social video formats.

• Build and execute organic content strategies across relevant social platforms.

• Collaborate with creators, customers, and influencers to develop authentic content.

• Use A/B testing, analytics, and user research to continuously improve messaging performance.

• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• 4+ years of experience in content marketing, copywriting, or growth marketing.

• Proven background in B2B SaaS or a fast-moving software environment.

• Native or C2-level English proficiency with a strong command of US market tone and nuance.

• Demonstrated ability to write conversion-focused copy grounded in performance marketing principles.

• Hands-on experience with paid channels (Meta, Google, LinkedIn) and video ad scripting.

• Experience running organic content strategies across social media platforms.

• Analytical mindset with a track record of using data and experimentation to improve results.

• Comfort working autonomously and end-to-end on projects in a lean team environment.

Compensation & Benefits

Salary range: $70,000 – $150,000 USD annually. Visa sponsorship is not available for this role.

Location

On-site in New York, NY, United States.