VP of Marketing
Civitas Learning is looking for a highly professional and confident individual to join our Marketing team. As VP of Marketing, you'll own Civitas Learning's marketing function end-to-end — setting the strategic direction, running the organization, and building the team that carries it out. You'll be the owner of brand, demand generation, and customer engagement strategy, translating company-level growth objectives into a marketing plan that materially moves revenue, pipeline, and market position. You'll operate as a peer to Sales, Product, and Customer Development leadership, and as a key voice in company-wide strategic planning.
What you will do as a VP of Marketing:
- Own and evolve Civitas Learning's marketing strategy, setting multi-year direction in partnership with the executive team and translating company goals into an actionable marketing roadmap.
- Build, resource, and govern the marketing organization — owning budget planning, vendor relationships, and operational infrastructure across the function.
- Recruit, develop, and lead a high-performing marketing leadership team, building depth across brand, demand gen, product marketing, and marketing operations.
- Set the demand generation and pipeline strategy across channels, holding the function accountable to pipeline, acquisition, and revenue-contribution targets.
- Own brand strategy and market positioning for Civitas Learning, elevating the company's presence and thought leadership across the higher education market.
- Serve as the point of alignment with Sales, Product, and Customer Development leadership, ensuring marketing strategy is embedded in company-wide go-to-market planning.
- Bring a point of view on market trends, competitive dynamics, and customer insight to leadership-level conversations, shaping company strategy beyond marketing alone.
- Define the marketing measurement framework — establishing the KPIs, ROI models, and reporting cadence the executive team uses to evaluate marketing performance.
What we are looking for:
Required Qualifications:
- 10+ years of progressive marketing leadership experience, with a substantial track record in SaaS, software, or technology U.S companies
- 5+ years leading marketing organizations, including experience building and scaling teams through significant company growth.
- Demonstrated experience owning a marketing P&L, including budget planning, resource allocation, and vendor/agency management at scale.
- Deep experience with brand management and content management systems, with a track record of elevating brand equity in a competitive market.
- Proven partnership with product, sales, and customer success functions, and comfort operating as a cross-functional partner.
- A track record of building and executing integrated marketing strategies that produce measurable, board-visible business results.
- Direct experience with the U.S. higher education market is strongly preferred.
- Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot).
- Command of marketing analytics and attribution platforms, with the ability to translate data into strategic decisions for the executive team
What you'll get:
- Competitive salary
- Full benefits (paid medical, dental, vision, 401k match)
- 100% remote work environment with the ability to work from anywhere (availability during U.S. business hours required)
- Unlimited, flexible PTO
- Every other Friday off
- Monthly stipend for home office, professional development, or wellness expenses
- Generous parental leave policy
- Inclusive reimbursement fund for reproductive health, adoption, or gender affirmation treatment
WHY WE LOVE WHAT WE DO:
At Civitas Learning, we seek to help colleges and universities apply their vast student data to maximize institutional impact and improve the student outcomes that matter most.
Civitas Learning’s flexible, all-in-one Student Impact Platform creates actionable insights that surface in a connected workflow, enabling higher education institutions to pinpoint students at risk of missing important milestones, explain why, take action, and evaluate which policies and programs are making a difference. With adaptable analytics based on models built for each institution and higher education expertise, we empower leaders and teams to turn insights into action to support students in reaching their full potential
Civitas Learning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law.
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