SEO / AEO / GEO Lead (B2B, Digital Risk, AI Search)

This is a remote position.

1. Build a search presence for the new category

• Develop an SEO / AEO / GEO strategy for Digital Risk Protection
  
• Focus not only on traffic, but also on the impact of search on the business (revenue, deals, trust)
  
• Structure semantics around B2B intent (not ‘what is it’, but ‘how does it affect the business’)
  
• Build a presence on Google, in AI-generated answers and within the review ecosystem
  

2. Work with AI search and GEO (Generative Engine Optimisation)

• Optimise content for AI-generated answers (ChatGPT, Gemini, Perplexity)
  
• Manage how the AI’s interpretation of the company is formed
  
• Work with entities, sources and citations
  
• Test hypotheses: how content influences AI search results
  

3. Focus on meaning, not just SEO

• Contribute to the presentation of case studies, analytics and product pages
  
• Provide briefs based on intent and business objectives, rather than ‘turnkey’ solutions
  
• Work in tandem with PR, SERM and content teams
  
• Build a unified framework: search + AI + media + reviews
  
  

4. Build an analytics and growth system

• Set up a metrics system:
  

- visibility (search + AI)

- branded / non-branded

- impact on leads and deals

• Formulate hypotheses and test them
  
• Treat SEO as a growth function, not just support
  

5. Participate in R&D

• Test new approaches in AEO / GEO
  
• Work with edge-case mechanics (as part of experiments)
  
• Study how AI responses are generated
  
• Help us build expertise in a category where we currently have none
  

Requirements

• 3+ years’ experience in SEO (preferably in B2B or international contexts)
  
• Understanding of how search engines work and ranking factors
  
• Experience with semantic core, technical optimisation and content SEO
  
• Ability to work with SEO tools and analytics systems
  
• Experience with drop domains, PBNs, outreach and automation (e.g. Zennoposter)
  
• Systematic thinking and an understanding of SEO as a tool for business growth
  
• Ability to justify and defend your decisions
  
• Proactivity and an interest in new search technologies
  
• Willingness to take responsibility for results
  
• Desire to develop expertise and explore new approaches to SEO
  
• Proven experience in SEO within an international environment
  

The following would be an advantage

• Experience in GEO / AEO
  
• Experience in SERM / reputation management
  
• Experience working with the US / EU markets
  
• Experience working with B2B SaaS / fintech
  
• Understanding of how review platforms work
  
• Experience in R&D (tests, experiments, non-standard approaches)
  

Benefits

• Full-time remote work;
  
• Flexible working hours, with a focus on results and availability on weekdays from 10:00 to 19:00 Moscow Time;
  
• Official employment with an international legal entity, with payments in USD or USDT;
  
• 28 days’ annual leave + 3 additional paid days off each quarter;
  
• Support, engagement and professional development within the team;
  
• Internal community, corporate media, professional development and involvement in the company’s growth.