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Senior Marketing Manager, Smart Supply (Ad Curation)

Role overview

Responsibilities

  • Own the Smart Supply marketing strategy and its execution end to end
  • Build and run a PR and thought-leadership program
  • Develop partner- and client-fronted stories and case studies
  • Drive field and event marketing, including partner activations

Key facts

Other skills

  • Communication
  • Team Leadership
  • Creative Thinking

About the company

AI Digital logo

AI Digital

AdTech & Programmatic Advertising

AI Digital is an AI-native media consultancy helping agencies and brands navigate today’s fragmented media ecosystem. We combine hands-on expertise with AI transformation—through leadership strategy workshops, practical trainings, custom builds, and ongoing innovation-as-a-service—to drive outcome-focused media performance. We meet clients where they are and help them move fast, whether they’re navigating fragmented platforms, breaking free from walled gardens, or operationalizing AI for real-world results. No bias. No black boxes. Just performance. Why Clients Choose AI Digital - AI-enhanced planning and forecasting in under 30 seconds - Custom KPI engine + proprietary metrics like the Impact Score and Accountability Score - 99.9% premium supply access, no DSP bias - Real-time optimization powered by machine learning and expert oversight - Dedicated consulting to future-proof your AI readiness We don’t just promise AI transformation - we deliver it. We don’t replace expertise, we amplify it.

Company details

IndustryAdTech & Programmatic Advertising
Company size501 - 1000

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Job description

  • Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.

  • Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.

  • Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.

  • Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.

  • Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.

  • Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.

  • Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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