Marketing Campaign Manager

MARKETING CAMPAIGN MANAGER

Location: Remote

Employment Type: Full Time

Reporting to: Vice President Marketing

ABOUT US

At Alorica, we only do one thing – make lives better, one interaction at a time. We’re a global leader in customer service and experience, serving the world’s biggest brands with tens of thousands of employees in hundreds of locations around the globe.

We're the largest minority-owned CX provider, delivering digital-first, people-centered experiences for some of the world's most respected brands. For over 25 years, we've been helping businesses solve their toughest customer experience challenges—and we do it better than anyone else.  

As a Top Place to Work, we're serious about creating an environment where people show up as their genuine selves. Which means when you succeed, we all do.  

HERE’S WHAT THE JOB REALLY LOOKS LIKE

At Alorica, we deliver digital-first, people-focused customer experiences for the world's most respected brands, and we do it better than anyone else. We're looking for a driven Campaign Manager to join our Global Marketing team.

In this role, you'll lead demand-gen efforts that generate new sales pipeline and deepen engagement within target accounts. That means developing and executing campaigns spanning digital media, events, thought leadership, email, social, and sales collateral.

HOW YOU’LL MAKE AN IMPACT

The ideal candidate brings strategic vision to turn customer insights into powerful messaging, and the execution skills to back it up. You'll work closely with Sales, Product, Creative, Digital, and Internal teams to build campaigns that connect and convert.

WHAT YOU’LL ACTUALLY DO

• Create unique selling propositions that reflect viewpoints on buyer pain points, emerging technologies, relevant experience, and value created for clients.
• Partner with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
• Develop and deploy multi-channel awareness, demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, creating assets, and project managing execution.
• Build and execute multi-touch marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives, to drive sales revenue goals.
• Bring an experimental mindset to every campaign: test, learn, and optimize using data to inform recommendations.
• Develop strong relationships with sales and account management, acting as the link between them and global marketing, ensuring selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.
• Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.
• Work closely with marketing ops to support high-performance campaign marketing tools and integrations.