Digital Marketing Specialist

Xplor Technologies powers the experiences at the heart of everyday life. Through modern vertical software, embedded payments, and AI-powered capabilities, we help businesses in fitness, recreation, golf and club, field services, laundry, education, and other membership-based and service-based industries simplify operations, uncover insights, and elevate customer and member experiences. 

We unite popular brands such as Clubessential, foreUP, myFitApp, Vermont Systems, Momence, Exerp, and many more.

Join our Golf and Club team, as Digital Marketing Specialist to make a real impact every day. We say that because we know that every conversation we have, every interface we design, and every new feature we ship is another opportunity for us to elevate everyday life experiences for our customers and the people and communities they serve.

The Digital Marketing Specialist is responsible for managing and executing comprehensive digital marketing programs for foreUP customers. Acting as an extension of each customer's team, this role develops, implements, and optimizes marketing strategies designed to increase rounds, memberships, event participation, customer engagement, and overall revenue. 

This position goes beyond traditional advertising management and encompasses the full spectrum of managed marketing services, including paid advertising, search engine optimization (SEO), Generative Engine Optimization (GEO), content creation, email marketing, promotional campaigns, website optimization, local search visibility, and customer communications. The Digital Marketing Specialist serves as a trusted advisor and execution partner, helping customers achieve their business goals through strategic, data-driven marketing initiatives. 

The ideal candidate combines marketing expertise, creativity, analytical thinking, and strong customer service skills to successfully manage multiple customer accounts while delivering measurable business outcomes. 

Some of the things you'll do:

• Manage digital marketing activities for a portfolio of foreUP customers. 

• Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities. 

• Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms. 

• Build and manage email campaigns, newsletters, automated communications, and promotional messages. 

• Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates. 

• Promote tournaments, leagues, memberships, events, and special offers on behalf of customers. 

• Meet with customers to understand priorities, gather content, review performance, and recommend improvements. 

• Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment. 

• Maintain accurate documentation of campaigns, customer communication, and account activity. 

• Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results. 

• Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns. 

• Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services. 

Working arrangements:

Fully Remote in United States: You can work fully remote in this position, provided you have eligible working rights in the U.S. and do not require sponsorship.

Qualifications

What would make me a good candidate?

We are looking for curious and empathetic people. We also love to hear from people who are motivated by meaningful work, resonate with our core values, have a positive outlook, are comfortable with ambiguity and thrive working in an ever-evolving and complex environment. We are inspired by meeting big-picture thinkers and doers, people who can be both tactical and strategic, aim high and put people first in everything they do.

You'll need: 

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience. 

• 2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role. 

• Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads. 

• Working knowledge of SEO, content marketing, and website optimization best practices. 

• Experience creating email campaigns, newsletters, promotional content, or social-media posts. 

• Strong written and verbal communication skills with the ability to work directly with customers. 

• Ability to review campaign data, explain results clearly, and recommend improvements. 

• Strong organizational skills with the ability to manage multiple customer accounts and priorities. 

• Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems. 

• Ability to learn new platforms, processes, and digital-marketing best practices. 

 It would be great if you also have:

• Experience with WordPress, Google Analytics, Google Search Console, marketing-automation tools, or similar platforms. 

• Google Ads, Google Analytics, HubSpot, or related certifications. 

• Experience working with golf courses, hospitality, recreation, membership-based businesses, or local service organizations. 

 At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. So even if you think you do not tick all the boxes, we still encourage you to apply.

Values and Life at Xplor 

Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day: 

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you and describe people you want to work with, you will thrive at Xplor. 

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Ready to apply?

To start your application, please submit your resume, and we will be in touch as soon as we can.

Got questions? You can email us at talentsupport@xplortechnologies.com.