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Business Development Manager - Impulse Channel Distribution

Role overview

Qualifications

  • Experience in distributor management
  • Knowledge of customer strategies and performance
  • Strong presentation skills
  • Ability to develop business solutions

Responsibilities

  • Manage both distributor and retail accounts
  • Develop mobile vending and private label initiatives
  • Apply category management principles and convert data to insights
  • Build trust and long-term relationships with distributors and retailers

About the company

Wells Enterprises logo

Wells Enterprises

Food & Beverage Manufacturing

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Company details

IndustryFood & Beverage Manufacturing
Company size1001 - 5000

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Job description

 

Company: Wells Enterprises (a Ferrero Company)
Functional Area: Impulse Sales

The Role

We currently have an opening for a Business Development Manager, Alternative Channels in the Pacific Northwest territory.  The Business Development Manager leads the development of business solutions with customers such as Transcold, Arya, Harbor Wholsale Foods, Big Bell, Polka Dot Dairy, and other distributors.  The main goal is to generate more revenue for the company while also achieving profit and trade spend objectives.  The BDM will manage both distributor and retail accounts across the small format channels while supporting the organizations branded & private label initiatives.

What You’ll Do

  • Distributor Management; to include both- direct store delivery and broadliner partners
  • Mobile Vending development and private label execution
  • Retail account development; Awareness of Customer Strategy and Performance; Knows customer policies and procedures
  • Apply Cat Man principles; Converts data to insights; Uses insights to influence customer behavior; Demonstrates category knowledge and performance drivers; Awareness of key Consumer and Shopper Insights
  • Volume Forecast Management
  • P&L/ Trade Management
  • Accounts Payable Management
  • Annual joint business planning
  • Monthly Business Reviews
  • Asset management
  • Arranging business meetings and one-on-one conversations with prospective customers
  • Discover and explore new business opportunities with internal business case development
  • Develop ways to improve the customer experience and build brand loyalty
  • Create presentations for potential new customers
  • Build trust and long-term relationships with distributors/retailers
  • Execute national account programming

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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