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Associate Business Development Manager - AWG Nashville/Memphis

Role overview

Responsibilities

  • Achieving sales and trade spending objectives
  • Managing account responsibilities for AWG Nashville and Mid-South
  • Assisting with promotional validation and analysis
  • Optimizing promotional strategies

Key facts

Hard skills

Other skills

  • Sales
  • Collaboration
  • Planning
  • Communication

About the company

Wells Enterprises logo

Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Company details

Company size1001 - 5000

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Job description

Company: Wells Enterprises (a Ferrero Company)

Functional Area: Retail Sales

The Role

The Associate Business Development Manager is responsible for achieving sales and trade spending objectives in support of strategic growth plans for the AWG team.

What You’ll Do

Account Responsibilities:

  • AWG Nashville (Riesdbecks, Food Country, George Town IGA, Price Cutter, Tiegen's Value Markets Mid-South (Memphis) Super Lo, GES Food Giant, Castle Retail, Hays)
  • Assist with Houchen’s Food Giant

Execution

  • Promo Validation/Analysis
  • Post-promo Analysis for meetings
  • Optimize promotional strategies
  • Price points, items, timing, frequency
  • CPI Support
  • Price Tracking
  • Price Advance Support
  • OOS/Scan Monitoring

Business Support

  • Post-Audit research
  • Case projections for display ordering
  • Data for Sales Finance to reconcile deductions

Wells Execution

  • Annual Planning / CPT Management / Forecast/ Trade
  • Deductions/Claims Reconciliation
  • Shopper / Ecomm Partnership
  • Ordering Samples
  • PO Tracking
  • Ferrero/Ferrera Partnership
  • Business Planning Meetings (ie. Top Tier, Fast Start, etc)

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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