About Safeware

Role Scope

Key Responsibilities

Enterprise Technology, Infrastructure, and Cybersecurity

• Develop and execute a multiyear enterprise technology roadmap aligned with growth, customer experience, operational scale, employee productivity, financial priorities, and risk management. In partnership with the Manager of IT and business owners, assess the current technology portfolio, identify opportunities to retain, optimize, integrate, replace, or retire capabilities, and translate priorities into business cases, resource plans, timelines, and measurable outcomes.
• Maintain the reliability of internal systems and infrastructure while improving service levels, uptime, user support, onboarding and offboarding, asset management, documentation, recurring issue reduction, and employee technology experience.
• Empower the Manager of IT to lead day-to-day Technology operations with clear priorities, appropriate decision authority, resources, and executive support. Support continued leadership growth while helping the Technology team strengthen service management, operational discipline, accountability, and professional development.
• Own cybersecurity, business continuity, and technology risk management across identity, access, multifactor authentication, endpoints, patching, monitoring, incident preparedness, employee awareness, vendor risk, data protection, backup, recovery, and operational resilience.
• Establish practical governance for enterprise architecture, data, technology standards, change management, and technology investment decisions.
• Lead managed service providers, systems integrators, cloud providers, cybersecurity partners, developers, and other vendors while managing technology budgets, contracts, forecasts, licenses, and investment plans. Establish clear requirements, milestones, contractual service levels, documentation, and accountability for cost, quality, delivery, and business outcomes.

Digital Platforms, Data, Automation, and Customer 360

• Create and execute an integrated architecture and modernization plan across the website, Ecommerce, ERP, CRM, marketing automation, reporting platforms, data sources, business applications, and external services.
• Establish the integration, data, security, and vendor foundation needed to support end-to-end customer journeys from digital discovery through ordering, service, communications, and analytics.
• Partner with Operations, Sales, Marketing, Ecommerce, Finance, and other business owners to define business requirements, customer and employee experience outcomes, process ownership, decision rights, and technical responsibilities for customer facing and internal platforms.
• Reduce disconnected systems, manual workarounds, duplicate entry, spreadsheet dependency, and inconsistent data through process redesign, improved workflows, integrations, APIs, data pipelines, and automation.
• Establish data governance, master data practices, ownership, definitions, quality standards, reporting standards, and access controls that create a trusted view of customers, contracts, products, opportunities, orders, service activity, and performance. Develop executive dashboards that connect customer experience, marketing, Ecommerce, sales pipeline, operational productivity, technology delivery, risk, and return on investment.
• Develop a practical and secure AI strategy and prioritize use cases that improve marketing effectiveness, customer insight, employee productivity, forecasting, and service delivery.

Marketing and Digital Growth Leadership

• Develop and execute a multiyear marketing and digital growth strategy aligned with revenue goals, customer segments, cooperative contract strategy, federal priorities, supplier partnerships, and market expansion.
• Partner with the Director of Marketing and team to review performance across brand, email, social media, content, collateral, trade shows, partner marketing, public relations, paid and owned channels, website, and field support. Build on what is working, identify opportunities to strengthen impact, and align future capability and investment with company priorities.
• Partner with the Director of Marketing to translate enterprise strategy into clear priorities and measurable outcomes while empowering the Director and team to lead day-to-day marketing planning and execution within their areas of responsibility.
• Represent Marketing at executive and enterprise levels, creating visibility into priorities, calendars, work in progress, resource needs, results, and lessons learned.
• Establish enterprise marketing direction and success measures in partnership with the Director of Marketing, while enabling the Director and team to determine how best to execute across brand, positioning, messaging, content, email, social media, public relations, paid media, search, video, partner marketing, and events.
• Build a disciplined demand generation engine that creates awareness, captures interest, nurtures prospects, and contributes qualified opportunities to the sales pipeline.
• Define and manage the marketing and sales funnel, including lead capture, scoring, nurture, marketing qualified lead and sales qualified lead criteria, handoffs, service expectations, pipeline progression, and closed loop feedback with Sales.
• Set website and digital experience strategy in partnership with the Director of Marketing and Director of Sales Enablement, including audience journeys, contract discovery, content, lead capture, ecommerce integration, testing, analytics, accessibility, and conversion optimization.
• Establish the marketing technology stack, segmentation, personalization, attribution, dashboards, reporting, and performance management needed to measure campaign effectiveness, funnel velocity, pipeline contribution, revenue influence, event return, and return on investment.

Ecommerce and Revenue Alignment

• Provide executive leadership for Ecommerce, working with the Director of Sales Enablement to confirm strategy, priorities, accountabilities, resources, and measures of success.
• Evaluate the ecommerce strategy, customer experience, operating model, content, platform capabilities, adoption, performance, and roadmap. Determine what should be maintained, improved, integrated, or reimagined to support customer and revenue goals.
• Create clear coordination among Ecommerce, Marketing, Sales, Operations, and Technology. Define decision rights and handoffs for campaigns, content, product and contract information, platform changes, order and service processes, customer data, and performance reporting.
• Clarify ownership for the activities required to operate and grow ecommerce, including customer experience, platform administration, content, product and contract information, adoption, support, analytics, and continuous improvement.
• Establish an operating cadence that moves ecommerce initiatives from concept to execution and measures adoption, usage, platform performance, conversion, revenue contribution, and business impact.
• Connect ecommerce traffic, conversion, account engagement, and revenue performance with Marketing, CRM, ERP, customer service, and sales activity to create a more complete view of the customer journey.

People, Organization, and Change Leadership

• Learn the strengths, capabilities, capacity, roles, and interdependencies across Technology, Marketing, and Ecommerce, then establish an operating model with clear decision rights that supports autonomy, collaboration, priorities, and scale.
• Create clear expectations and performance measures while giving leaders room to lead their functions. Provide regular feedback, development support, recognition, and meaningful growth opportunities for leaders and team members.
• Build on existing expertise and institutional knowledge while addressing future capability needs through development, role clarity, hiring, succession planning, or external partners as appropriate.
• Build an operating system that creates consistent execution through clear ownership, milestones, metrics, communication, and appropriate escalation across the functions.
• Lead people through transformation with clarity, empathy, transparency, optimism, and accountability. Be a visible and approachable leader who builds confidence, recognizes progress, communicates consistently, and preserves the relationships and culture that have made Safeware successful.
• Build bench strength and succession readiness across all functions, with leaders who can scale their teams and operate effectively as the company grows.
• Model the Safeware Way: Wisdom, Accountability, Relationships, and Excellence, across every team and interaction.

Enterprise Leadership and Governance

• Partner closely with the President, Operations, Sales, Accounting and Finance, HR, and other leaders to align marketing, ecommerce, data, digital, and technology investments with enterprise priorities and measurable outcomes.
• Lead cross functional initiatives with clear sponsorship, decision rights, requirements, ownership, milestones, dependencies, risks, communication, and accountability.
• Create an operating rhythm that connects customer experience, marketing performance, ecommerce, sales pipeline, customer data, digital platforms, enterprise systems, cybersecurity, and technology delivery.
• Present clear recommendations, tradeoffs, roadmaps, risks, financial implications, and progress updates to the C suite and other stakeholders.
• Build business cases and establish portfolio governance so investments are prioritized based on strategic value, customer impact, risk reduction, productivity, scalability, and return.
• Maintain a strong external network of technology, cybersecurity, marketing, ecommerce, data, and transformation partners who can provide specialized capability when needed.

Experience and Leadership Profile

• 10 or more years of progressive leadership across enterprise technology, digital transformation, marketing, ecommerce, or closely related functions, including executive responsibility for strategy, people, investment, and business outcomes.
• Demonstrated success modernizing legacy systems and manual processes while maintaining business continuity and service reliability.
• Strong working knowledge of enterprise architecture, cybersecurity, ERP, CRM, ecommerce, websites, data, integrations, cloud services, automation, and outsourced technical delivery.
• Experience evaluating and advancing B2B or B2G marketing across brand, content, email, social media, events, digital experience, demand generation, analytics, and revenue alignment.
• Proven ability to develop and empower leaders, build collaborative teams, navigate differing perspectives constructively, and create consistent execution across functions without unnecessary executive involvement in day-to-day decisions.
• Strong, approachable communication style that creates clarity and confidence, combined with sound financial judgment, vendor management, and the ability to translate complex issues into clear decisions and priorities.
• Experience in distribution, B2B commerce, public sector services, government contracting, cooperative contracts, or public safety markets is preferred.
• Experience with Epicor Prophet 21 or a similar distribution ERP is also preferred.

Location and Equal Opportunity