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Media Buyer (Facebook Ads)

Role overview

Qualifications

  • Proven Experience as a Facebook Media Buyer
  • Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention)
  • Proficient with Meta Ads Manager, Facebook Pixel setup, and web analytics platforms

Responsibilities

  • Plan, execute, and scale high-performing Facebook ad campaigns
  • Leverage Facebook's audience toolkit to optimize highly targeted segments
  • Continuously track key performance metrics and optimize campaign settings
  • Partner closely with creative teams to ideate, test, and iterate on ad concepts

Key facts

Other skills

  • Microsoft Excel
  • Google Sheets
  • Analytical Thinking
  • Self-Discipline
  • Detail Oriented
  • Collaboration

About the company

Risk.Inc logo

Risk.Inc

Gambling & Casinos

Smart risk is a crucial part of success. That’s why our team is paving the way in iGaming with unconventional solutions. Risk it all, win it all! Operating in 10 countries, we’re a global high roller in gambling and betting. We serve over 300k+ customers with 450+ employees across 20+ locations worldwide. Our mission is to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations. The recent digital transformation of iGaming has turned its major players into tech giants. What groundbreaking changes lie ahead? At Risk.Inc, we won’t wait! Powered with a strong culture of initiative and ownership, we’ll lead the gambling pivot. Join our team of smart risk-takers on a quest to uncover the future!

Company details

Company typeSME
IndustryGambling & Casinos
Company size201 - 500

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Job description

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

We are seeking a results-driven Facebook Media Buyer with a strong background in performance marketing. The ideal candidate thrives on data, knows how to scale campaigns profitably, and seamlessly bridges the gap between numbers and creative execution. If you master audience segmentation, love testing new approaches, and can efficiently manage budgets to hit core KPIs, we would love to have you on our team.

Key Responsibilities:

  • Campaign Management: Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives.

  • Audience Targeting & Segmentation: Leverage Facebook's full audience toolkit to build, test, and optimize highly targeted segments based on demographics, user behavior, and custom/lookalike data.

  • Optimization & Performance Analysis: Continuously track key performance metrics (CPC, CPM, CPA, ROAS, Retention) and optimize campaign settings and budget allocation to hit efficiency goals.

  • Creative & Copy Collaboration: Partner closely with creative and copy teams to ideate, brief, test, and iterate on high-converting ad concepts.

  • Budget Management: Oversee campaign budgets with a high degree of precision, ensuring optimal spend distribution and maximum ROI without overspending.

  • Reporting & Insights: Prepare regular performance reports and deliver actionable, data-backed insights and growth recommendations to stakeholders.

Requirements & Qualifications:

  • Proven Experience: Successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment.

  • Analytical Mindset: Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention) paired with advanced skills in Excel / Google Sheets.

  • Technical Stack: Proficient with Meta Ads Manager, Facebook Pixel setup, Conversions API (CAPI), and web analytics platforms (Google Analytics).

  • Data-Driven Creativity: Ability to turn campaign performance data into actionable creative briefs and winning hooks.

  • Soft Skills: High self-discipline, meticulous attention to budget allocation, and strong collaborative skills for cross-team alignment.

Additional Information

Our Benefit Cafeteria is Packed with Goodies:

  • Children Allowance

  • Mental Health Support

  • Sport Activities

  • Language Courses

  • Automotive Services

  • Veterinary Services

  • Home Office Setup Assistance

  • Dental Services

  • Books and Stationery

  • Training Compensation

  • And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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