Head of Acquisition

We are looking for a commercially driven Head of Acquisition to take ownership of player growth across multiple acquisition channels for a fast-growing crypto casino. The role combines strategy, partnerships, performance management, and acquisition economics, with a strong focus on scaling qualified traffic and turning growth into sustainable revenue.

Responsibilities

• Define and execute the overall player acquisition strategy, building a scalable approach that can support rapid growth in qualified traffic

• Explore new opportunities across markets, platforms, audiences, and traffic sources while developing a balanced acquisition mix that reduces dependency on individual channels or partners

• Own acquisition economics and continuously assess CAC/CPA, conversion, FTDs, player value, payback periods, and ROI to ensure commercially sustainable growth

• Build channel-level financial models to determine viable acquisition costs and guide budget allocation

• Lead and scale the affiliate program, covering partner recruitment, commercial strategy, performance management, and ongoing optimization

• Develop relationships with affiliates, media partners, influencers, content creators, and streamers, negotiating commercially attractive terms with high-value partners

• Shape affiliate incentive models, including commission structures, bonuses, rewards, and exclusive promotional offers

• Ensure partners have the creative assets and promotional materials required to drive traffic effectively, coordinating their production and distribution through the affiliate team

• Establish controls to identify suspicious activity and implement measures aimed at reducing affiliate and acquisition-related fraud

• Manage acquisition and affiliate marketing budgets, including partner payments and invoicing

Requirements

• 5+ years of relevant experience in player acquisition / affiliate marketing, including 2+ years in a leadership role

• Previous experience working with crypto casino products is a must

• Proven experience building and scaling multi-channel player acquisition strategies, including developing new markets, platforms, audiences, and traffic sources

• Strong commercial and analytical understanding of acquisition economics, including CAC/CPA, conversion, FTDs, player value, payback periods, and ROI

• Hands-on experience managing and growing affiliate programs, covering partner acquisition, commercial models, incentive structures, performance optimization, and fraud prevention

• Strong partnership and negotiation skills, with experience working with affiliates, media partners, influencers, content creators, and/or streamers

• Experience managing acquisition budgets, evaluating channel profitability, and making investment decisions based on financial performance

• Entrepreneurial and data-driven mindset with the ability to identify growth opportunities and translate them into measurable business results

• Upper-Intermediate English (B2+) or higher for confident business communication with international partners and stakeholders

What's in it for you

• Fully remote working format

• Senior-level ownership of the player acquisition function

• Opportunity to build and scale a diversified acquisition ecosystem

• Direct influence on growth strategy, channel investment, and commercial performance

• High level of autonomy in developing partnerships and exploring new acquisition opportunities