Chief Marketing Officer (CMO)

We are looking for an experienced Chief Marketing Officer to lead the marketing function for a multi-brand iGaming business operating across international markets. This role will be responsible for defining the overall marketing strategy, driving sustainable customer acquisition, strengthening brand positioning, and delivering measurable commercial growth. The successful candidate will combine strategic leadership with a strong performance marketing background and extensive experience managing cross-functional teams within a fast-paced iGaming environment.

This role could be with the remote or hybrid setup from Cyprus.

Responsibilities

• Develop and execute a comprehensive marketing strategy across multiple brands, geographic markets, and acquisition channels within the .com segment, ensuring alignment with overall business objectives

• Identify new growth opportunities through market research, competitor analysis, customer insights, and brand positioning while continuously optimizing marketing performance across all regions

• Define, monitor, and optimize key commercial and marketing KPIs, including traffic, conversion, CPA, LTV, NGR, bonus costs, and other business-critical performance metrics

• Own the marketing budget across multiple brands and markets, managing resource allocation, optimizing unit economics, and driving profitability through data-informed decision-making

• Take full ownership of marketing P&L, including acquisition payback analysis, bonus cost management, and performance across the commercial funnel from GGR to Contribution Margin

• Lead customer acquisition initiatives across paid, organic, and affiliate channels, continuously improving traffic quality, acquisition efficiency, and long-term player value

• Build, develop, and optimize strategic affiliate partnerships by negotiating commercial terms, evaluating partner performance through cohort analysis, and managing RevShare, CPA, and Hybrid cooperation models

• Lead and develop a multidisciplinary marketing organization covering SEO, PPC, Affiliate Marketing, Social Media, and Influencer Marketing, supporting recruitment, coaching, performance management, and career development

• Establish a data-driven culture by working closely with Product, CRM, Analytics, BI, and Design teams to prioritize growth initiatives, validate marketing hypotheses, and improve overall business performance

• Oversee the development and execution of marketing campaigns across multiple digital channels, ensuring consistent brand positioning, visual identity, and messaging across all markets

• Drive continuous optimization of creative performance through structured A/B testing and close collaboration with Design and Product teams

• Contribute to product strategy by supporting improvements in onboarding, promotional mechanics, retention features, bonus systems, and the overall player experience

• Partner with the CRM team to optimize the customer lifecycle through personalized communication, loyalty initiatives, and player reactivation strategies

• Develop executive-level reporting, performance dashboards, and strategic recommendations that support informed business decisions

• Represent the business at major international industry conferences and networking events while strengthening relationships across the global iGaming ecosystem

Requirements

• 5+ years of experience in iGaming or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role

• Proven experience developing and executing marketing strategies across multiple brands, products, and international markets

• Strong understanding of the CIS (RuNet) and Latin American markets, including regional acquisition trends and customer behavior

• Extensive hands-on expertise in performance marketing, SEO, and the iGaming affiliate ecosystem, including RevShare, CPA, and Hybrid partnership models, LTV-driven CPA calculations, and partner evaluation using NGR cohort analysis

• Experience managing marketing activities for brands operating within the .com segment, with a solid understanding of payment infrastructure, including P2P payments, cryptocurrency transactions, PSP rotation, and their impact on acquisition performance and deposit conversion

• Demonstrated experience leading and developing cross-functional marketing teams of 10+ specialists, including hiring, coaching, performance management, and organizational development

• Proven experience managing annual marketing budgets exceeding $1M, optimizing marketing investments, and making commercial decisions based on ROI, ROAS, CPA, NGR, and other unit economics metrics

• Strong analytical mindset with practical experience using Google Analytics 4, Power BI, and internal BI solutions to support strategic decision-making and performance reporting

• Good understanding of product metrics and customer lifecycle management, with the ability to collaborate closely with Product and CRM teams on acquisition, retention, onboarding, promotional initiatives, and bonus mechanics

• Previous experience representing a business at major international industry conferences, exhibitions, and networking events

• Fluent English & Russian for daily business communication

What's in it for you

• Competitive compensation package, discussed individually during the interview process.

• Opportunity to shape and execute the marketing strategy for a growing international multi-brand iGaming business

• High level of ownership with direct influence on commercial performance, customer acquisition, and long-term business growth

• Fully remote or hybrid working model with flexibility and autonomy

• Company-sponsored participation in leading international industry conferences and networking events

• Collaborative, fast-paced environment with experienced cross-functional teams and a data-driven decision-making culture

• Access to advanced analytics, business intelligence tools, and the resources needed to drive measurable marketing impact