Social Media Manager (B2B Marketing)

Title: Social Media Manager (B2B Marketing)

Type: Freelance to Start, but could migrate to Part-Time or Full-Time

Schedule: Flexible

Location: Remote

About Us:

We are a fast-growing, Great Place to Work®-certified staffing company that supports U.S.-based startups and businesses in building offshore teams. Known for our results and reliability, were entering our next phase of growth by investing in brand visibility positioning our founder as a go-to expert in recruiting, hiring, and operations.

Were looking for a Social Media Manager who can help us bring this vision to life through high-quality, strategic content that builds trust and attracts business owners looking for help with hiring.

Role Overview:

As our Social Media Manager, you'll take charge of creating and managing content across Instagram, X (Twitter), YouTube, and TikTok with a clear B2B focus. Your job is to help build our founders personal brand and amplify our company's credibility by speaking directly to U.S.-based founders and operators. You'll create content that positions us as hiring experts while also promoting our upcoming lead magnets (downloadable PDFs, guides) and free tools for businesses.

This role is perfect for someone who gets B2B tone, understands how to engage startup audiences, and knows how to turn subject-matter insights into powerful, shareable content.

You'll be expected to perform basic video editing and graphic design tasks to bring our content to life think reels with captions, Instagram carousels, and short-form talking head clips. Tools like Canva, CapCut, or similar are ideal for the level of polish were looking for.

Key Responsibilities:

Content Strategy for B2B Founders & Operators

• Build and manage a content calendar focused on recruiting, hiring, and operational best practices.
• Create engaging posts, reels, carousels, and short-form videos featuring our founders insights.
• Tailor messaging to appeal to startup founders, operators, and U.S.-based business leaders.
• Collaborate with our team to highlight upcoming lead magnets, downloadable resources, and free tools.

Basic Content Creation (Design & Video)

• Use Canva or similar tools to design graphics, slides, and quote cards for social channels.
• Edit short-form videos for TikTok, Instagram Reels, and YouTube Shortsadding subtitles, captions, and light transitions.
• Ensure all assets maintain a clean, consistent, and professional look aligned with our brand voice.

Brand Growth & Platform Engagement

• Execute a growth strategy across Instagram, X (Twitter), TikTok, and YouTube Shorts.
• Monitor trends and join relevant conversations to keep our brand visible and authoritative.
• Help grow both our founders personal brand and the company's business credibility.

Analytics & Optimization

• Track and report performance metrics (engagement, reach, conversions, etc.).
• Analyze what content performs best and refine strategy based on real data.
• A/B test different content types, captions, and formats to maximize effectiveness.

Requirements:

• 2+ years of B2B social media experience targeting U.S.-based companies (not consumer brands).
• Proven ability to grow and manage brand/founder accounts across Instagram, X, YouTube & TikTok.
• Strong content writing and storytelling skills especially for startup and business audiences.
• Ability to turn complex topics into digestible, engaging content formats.
• Video editing skills for short-form content (e.g., reels, shorts, TikToks).
• Familiarity with video editing, social scheduling and analytics tools (e.g., Buffer, CapCut, Hootsuite, etc.).