At EX Squared LATAM, we connect top technology and digital talent with leading companies across North America.
We’re currently looking for a Lifecycle Marketing Automation Specialist to join the CRM team of a rapidly growing U.S.-based direct-to-consumer (DTC) e-commerce company with a strong subscription business model.
This is a hands-on role for someone with deep Klaviyo experience who enjoys turning customer behavior and business requirements into sophisticated automated journeys.
This is not primarily a campaign strategy or copywriting role. We’re looking for someone who is comfortable working directly inside Klaviyo and can build, troubleshoot, and optimize complex lifecycle flows using triggers, behavioral data, segmentation, conditional logic, personalization, and clear exit criteria.
What You’ll Do:
- Architect, build, QA, launch, and optimize automated customer lifecycle flows directly in Klaviyo.
- Translate business requirements into scalable automated journeys using event-based triggers, profile properties, flow filters, conditional splits, timing logic, suppression rules, and exit conditions.
- Build personalized, multi-path customer journeys based on lifecycle stage, purchase behavior, engagement, subscription status, and other customer attributes.
- Develop and optimize lifecycle programs across onboarding, post-purchase, retention, renewal, churn prevention, win-back, cross-sell, upsell, and re-engagement.
- Build, test, and deploy email campaigns while ensuring they align with the broader customer lifecycle strategy.
- Diagnose existing flows and identify opportunities to improve journey architecture, personalization, engagement, conversion, retention, and revenue.
- Own flow and campaign QA, including audience eligibility, logic validation, personalization, links, tracking, rendering, and suppression criteria.
- Design and execute A/B tests across lifecycle journeys and use performance data to determine next steps and optimization opportunities.
- Monitor key CRM and lifecycle metrics, including conversion, revenue, engagement, retention, and deliverability.
- Partner closely with CRM, Creative, Analytics, Product, and E-commerce teams to translate business objectives into executable customer journeys.
What We’re Looking For
- 3+ years of hands-on experience in CRM, Lifecycle Marketing, Marketing Automation, or a closely related area.
- Strong hands-on experience building automated flows directly in Klaviyo.
- Ability to structure complex customer journeys using triggers, filters, conditional splits, timing, personalization, suppression logic, and exit conditions.
- Demonstrated ownership of automated lifecycle journeys from requirements and architecture through implementation, QA, launch, analysis, and optimization.
- Experience with DTC and e-commerce lifecycle marketing.
- Strong understanding of retention, churn prevention, repeat purchase, cross-selling, upselling, and customer lifetime value.
- Experience with behavioral segmentation and personalized customer journeys.
- Strong analytical mindset and ability to turn performance data into actionable optimization decisions.
- Experience with A/B testing and experimentation.
- Ability to clearly explain complex flow logic, technical decisions, and business rationale to different stakeholders.
- Advanced English (C1).
Nice to Have
- Experience with subscription, membership, recurring-purchase, or retention-driven business models.
- Experience with Braze, HubSpot, Salesforce Marketing Cloud, Mailchimp, ActiveCampaign, or similar CRM platforms.
- Knowledge of email deliverability, CRM integrations, and customer data management.
- Basic HTML/CSS knowledge for email editing.
- Experience working with high-volume customer databases and fast-paced e-commerce environments.
You May Be a Great Fit If
You can confidently walk someone through the most complex Klaviyo flow you’ve personally built — from the initial trigger and entry criteria to conditional branches, personalization, timing, suppression rules, exit conditions, QA, and performance measurement.
You naturally think about customer journeys in terms of behavior, lifecycle stages, conditions, decision points, and what should happen next. Most importantly, you enjoy building the automation yourself rather than only defining the strategy or briefing another team to implement it.
What We Offer
- 100% remote work from Latin America.
- Initial 6-month contract with the possibility of extension.
- Compensation in USD.
- Direct collaboration with a U.S.-based CRM and marketing team.
- Access to learning platforms and professional development opportunities.
- Collaborative, multicultural environment.
Eligibility
This opportunity is open to professionals currently residing in Latin America, including Brazil.
If building sophisticated lifecycle journeys in Klaviyo is where you do your best work, we’d love to hear from you.
Apply now and become part of the EX Squared LATAM team.
