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GTM Strategy & Copy Lead

Role overview

Qualifications

  • Understanding of GTM strategy
  • Experience in defining target audience
  • Ability to create strong messaging angles
  • Skill in writing high-performing cold emails

Responsibilities

  • Own messaging strategy across client campaigns
  • Build and optimize cold email sequences
  • Define targeting, positioning, and campaign angles
  • Review and improve copy quality across the team

Key facts

Other skills

  • Collaboration
  • Communication
  • Creativity

About the company

Hypergen - B2B Cold-Email Agency logo

Hypergen - B2B Cold-Email Agency

Marketing & Advertising

Company details

Company typeStartup
IndustryMarketing & Advertising

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Job description

About the Role

We're looking for a GTM Strategy & Copy Lead who can own how we think about messaging, positioning, and outbound campaigns.

This is not a traditional copywriting role. We're looking for someone who understands GTM strategy - someone who knows how to define the right audience, create strong messaging angles, write high-performing cold emails, and continuously improve campaigns based on results.

You'll work closely with our GTM team and clients to build outbound campaigns that generate real pipeline.

About Hypergen

Hypergen is a B2B lead generation agency working with companies across the US, UK, and EU. We combine strategy, AI, automation, and creative messaging to build outbound systems that drive results.

What You'll Do

  • Own messaging strategy across client campaigns.

  • Build and optimize cold email sequences.

  • Define targeting, positioning, and campaign angles.

  • Work closely with GTM Engineers on campaign strategy.

  • Review and improve copy quality across the team.

  • Build AI workflows that make messaging faster and more scalable.

  • Test and improve campaigns based on performance data.

  • Join client conversations around messaging and strategy.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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