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Sr. Copywriter

SAMY Alliance

Role overview

Qualifications

  • Proficiency in bilingual copywriting (English/Spanish)
  • Experience in creating culture-driven campaigns
  • Strong understanding of social media trends and platforms
  • Ability to manage strategic content calendars

Responsibilities

  • Develop social-first ideas and concepts that spark conversation and drive engagement
  • Conceptualize culture-driven campaigns aligned with brand goals
  • Build and manage strategic content calendars, defining pillars and formats
  • Write and adapt bilingual copy across social platforms

Key facts

Hard skills

Copywriting Content Strategy Campaign Management

Other skills

  • Creativity
  • Communication
  • Collaboration

About the company

SAMY Alliance logo

SAMY Alliance

SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INNEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.

Company details

Company size201 - 500

Links

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Job description

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

 

Mission

Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.

 

Job Functions

  • Develop social-first ideas and concepts that spark conversation and drive engagement.

  • Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.

  • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.

  • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.

  • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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