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Head of Content for a Backyard Sports & Toys Brand (UK-based)/Remote

Role overview

Qualifications

  • Proven experience building an audience, channel, or show from scratch
  • Strong writing skills with ability to create characters and comedy
  • Experience producing both low-budget and high-quality content
  • Genuine passion for sports, toys, and games

Responsibilities

  • Invent, strategize, and execute engaging content that makes products famous
  • Oversee content strategy including formats, franchises, and series
  • Plan, write, direct, and produce content from simple posts to high-end shoots
  • Manage production partners including studios and freelance talent

About the company

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Paired

Digital Health & Health Tech

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company details

Company typeStartup
IndustryDigital Health & Health Tech
Company size11 - 50

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Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

We are hiring a Supply Chain & Procurement Director for a fast-growing functional beverage brand in the US. The company manufactures and sells a colorful, flavor-forward product line at significant scale, with 100+ active SKUs, weekly new flavor drops, and a tolling-based manufacturing model across 50+ ingredients.

This is a high-ownership role for someone who can keep a fast-moving product calendar fully supplied without overbuying. You will own planning, procurement, manufacturing coordination, and inventory across the entire operation, and you will be the person who spots shortages, bottlenecks, and risks before they turn into stockouts.

About the company

Our client builds ridiculously fun games, toys, and backyard sports products that get kids off screens and outside. The first kick of a football, the first swing of a club, the first game the whole family fights to win. They make the products that power those moments.

Their hero product scaled to 8 figures in three years. Behind it is a pipeline of launches they believe is the most exciting in the category, and a lean global team building it. The company is UK based and hires remotely across Europe, Latin America, and the US.

Now they are building their content engine, and they need the person to run it.

The role

The products are ridiculously fun. The content has to be too. That is the job.

You invent, strategize, and execute the content that makes these games famous. Characters, formats, and series that people follow for their own sake, alongside high production brand films that make the products look incredible. Not a content calendar. Not "10 hooks for TikTok." Comedy one week, cinematic the next. If a game makes a family scream with laughter in the backyard, the content about it should make people feel that from their phone.

You decide what gets made, you make it happen, and you kill what is not working.

You will work directly with the two founders, who stay deep in marketing and strategy. The bar for this role is simple: your work has to be as fun as the products. If it makes people stop scrolling, you are doing it right.

What you own

  • Content strategy. The portfolio of formats, characters, and series across the brands. What becomes a franchise, what stays a one off, what dies.
  • Creation and execution. Writing, directing, and shipping the content itself, from lo-fi character posts to hi-fi production shoots. You plan and run the shoots.
  • Production partners. Finding and managing the studios, AI production partners, and freelance talent that bring bigger ideas to life.
  • Your scoreboard. Views, viral hit rate, and follower growth on owned channels. Did what you made travel, and did people stick around for more? Those numbers are yours.

What you do not own

  • Paid media and ad accounts
  • Day to day channel operations: posting, scheduling, and community. That belongs to the Head of Social, who sits beside you and runs the channels your content lives on.
  • The affiliate and creator army

Requirements

Must-haves

  • You have built an audience, a channel, or a show from nothing. Your portfolio makes us jealous. "Managed the content calendar at a brand" is not this.
  • You can write. Character, comedy, voice. This role creates, it does not just commission.
  • You have produced content at both ends: scrappy phone shot tests and polished production.
  • You genuinely love sports, toys, and games.
  • You can work full time with daily overlap with US and UK founder hours.

Not a fit if

  • You want to manage people who make things instead of making things
  • Your best work needed a big budget to be good
  • You think brand content means product videos

What is offered

  • Fully remote, forever. Work from anywhere with reliable connectivity and founder hours overlap. Output is what gets judged, not office time.
  • A blank canvas at the right moment. A proven brand, a launch pipeline, and a content engine that does not exist yet. You build it, and it is yours.
  • Direct line to the founders. No layers, no committees. Ideas get greenlit in a weekly room, not a quarterly review.
  • Competitive salary with a bonus structure tied to your scoreboard.

Applying

Include a link to your portfolio, channel, or the work you are proudest of. Tell us what you built it from and what it grew to. Applications without work to look at will not be reviewed.

Benefits

  • Competitive salary
  • Work From Home
  • Flexible Hours

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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