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Senior Public Relations Manager

Role overview

Qualifications

  • Proven experience leading communications or public relations programs in B2B software, ideally in cybersecurity or adjacent technical categories
  • Proven track record earning media coverage on the strength of the story, with established press relationships
  • Proven experience managing an external PR agency to measurable outcomes
  • Background in crisis and issues communications within a security-sensitive or regulated environment

Responsibilities

  • Lead proactive media relations across security trade, business, and technology press, turning company milestones into earned coverage
  • Manage an external PR agency as an extension of the team, setting scope, priorities, and a high bar for output
  • Build and run the communications engine around product launches, industry events, and original research
  • Maintain the corporate messaging framework and keep public communications aligned across channels

Key facts

Other skills

  • Writing
  • Public Speaking
  • Problem Solving
  • Collaboration

About the company

LastPass logo

LastPass

Identity & Access Management (IAM)

LastPass is a leader in password and identity management, making it easier to log in to life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach. Learn more via www.lastpass.com.

Company details

Company typeSME
IndustryIdentity & Access Management (IAM)
Company size501 - 1000

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Job description

About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

Curious about our products? Visit our website and try it free! 

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Senior Public Relations Manager: 

In this role, you will lead how LastPass shows up in the press and across the security conversation as the company's Senior Public Relations Manager. You will run media relations, launch communications, and issues preparedness, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.

About the team:

The Communications team sits within the Marketing organization and owns how LastPass shows up in the press, with industry audiences, and across the broader security conversation. The team manages an external PR agency, drives launch and event moments, and builds the earned media and executive visibility that support the company's growth and reputation.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will report to the Head of Marketing while partnering closely with the senior leadership team, product, security, and legal. Within marketing, you will work day to day with brand, product marketing, demand generation, and web growth, and you will manage an external PR agency that operates as an extension of the team.

What are some of the exciting challenges you will be working on?

  • Lead proactive media relations across security trade, business, and technology press, turning company milestones into earned coverage
  • Manage an external PR agency as an extension of the team, setting scope, priorities, and a high bar for output
  • Build and run the communications engine around product launches, industry events, and original research
  • Maintain the corporate messaging framework and keep public communications aligned across channels
  • Develop executive visibility through speaking opportunities, bylines, and select media engagements
  • Partner with security and legal to keep issues and crisis communications preparedness current, including protocols and holding statements
  • Establish communications measurement, including share of voice, message pull-through, and sentiment
  • Collaborate with brand, product marketing, and demand generation so earned, owned, and paid channels tell one story

What does it take to work at LastPass?

  • Proven experience leading communications or public relations programs in B2B software, ideally in cybersecurity or adjacent technical categories
  • Proven track record earning media coverage on the strength of the story, with established press relationships
  • Proven experience managing an external PR agency to measurable outcomes
  • Background in crisis and issues communications within a security-sensitive or regulated environment
  • Strong writing and editing ability, able to produce the first draft when it matters
  • Recognized internally as a trusted communications counselor who stays calm and clear when stakes are high
  • Recognized internally as a rigorous operator who defends the function's impact with data rather than adjectives

It's great, but not required:

  • Experience communicating through a company repositioning or category creation effort
  • Familiarity with identity, access management, or AI governance markets
  • Experience supporting creator, influencer, or community programs with technical audiences

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range
$131,200β€”$160,000 USD

Why LastPass?

  • The leader in secure access
  • High-growth, collaborative environment with inclusive teams
  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Parental leave
  • Comprehensive health coverage, including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
  • Remote work stipend to support your home office needs
  • Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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