Sr Public Relations Manager

Who we are.

Network Solutions, a global leader helping small businesses succeed online with websites, domains, hosting and more, is looking for a creative, hands-on Senior PR Manager to turn our multi-channel content engine into meaningful earned media coverage, and to make sure that coverage lives well beyond the press hit. 

This is a role for a proactive PR professional, someone who has independently run PR programs end-to-end, knows how to spot a story before others see it, and has the media relationships and instinct to turn insights into headlines. You’ll also be the connective tissue between PR and social storytelling, making sure our biggest data studies, press wins, and executive moments get a second life on social. 

Your work begins with curiosity. You will dig into blogs, survey data, customer stories, product roadmaps, SEO insights, and conversations with in-house experts to uncover story ideas worth sharing. Then, as a story strategist, you will transform those insights into narratives that align with our brand priorities and resonate with the media. You will collaborate closely with the Content, Customer Insights, SEO, Video and Social teams to shape data-driven narratives and craft story angles that extend across channels, powered by strong editorial instincts and the best of AI. Finally, you will partner with our PR firm to collaboratively and individually pitch those stories to top-tier, trade, tech, and SMB outlets, and partner with Social to carry them forward. 

You will play a key role in connecting PR strategy to our broader storytelling across blog, social, video, and executive visibility. This is not a reactive press release role; it is a strategic, high-impact seat at the content table. You won’t just mine stories, pitch drafts or write press releases, you will connect teams, elevate ideas, and help shape how the world sees a global brand in motion. 

What you’ll do & how you’ll make your mark.

• Spot the story before it’s assigned. Monitor content calendars, product roadmaps, survey insights, and customer trends to proactively surface timely media angles and earned coverage opportunities. 

• Shape and execute strategic media campaigns. Drive a steady flow of high-impact, customized pitches supported by press releases, quotes, bylines, and reporter prep materials, all crafted by you to align with brand messaging and business goals. 

• Lead data-driven storytelling, start to finish. Partner closely with our Content lead and our data-journalism research partner to shape study topics from the headline down, review research drafts for newsworthiness, and work with our PR agency partner on pitching — ensuring every study is built for amplification across PR, blog, social and video. 

• Be the bridge between PR and Social. Serve as the direct link to the Social team, making sure published research, data studies, and press wins are translated into engaging, platform-native social content — and champion executive leaders in authoring long-form LinkedIn articles tied to key studies and results. 

• Amplify executive thought leadership. Identify and secure opportunities for leaders to contribute commentary, interviews, podcasts, bylines, and timely expert perspectives (often helping to draft these) in top-tier media and on their own social channels. 

• Cultivate strong press relationships. Deepen visibility across tech, SMB, trade, and data-driven business press through consistent, tailored outreach via email, social and calls. 

• Use AI tools to work smarter. Leverage AI to brainstorm, outline, personalize and accelerate story development, while contributing to our evolving approach to AI-enabled communications. 

• Track what matters. Monitor earned media coverage, share of voice, sentiment, and survey impact to continually refine pitch strategy and messaging. 

Who you are & what you’ll need to succeed.

You’re a PR pro with a journalist’s instinct for storytelling and a marketer’s eye for relevance. You don’t wait to be assigned work; you listen, observe, and connect the dots. You bring sharp editorial judgment and recognize newsworthiness instinctively. When you hear something promising in a meeting, roadmap review, or insights discussion, you immediately see the angle and you know it doesn’t stop at the press hit; you see how it plays on social, too. 

You view earned media as a strategic lever, not an output, and know how to extract compelling narratives from raw inputs. You excel at turning insights into headlines, building lasting media relationships, asking smart questions, and translating complex topics into storylines across channels, including social. 

Whether your background is agency, in-house or a mix of both, you thrive in fast-moving, content-rich environments. You’re curious, adaptable, and energized by how AI and new tools can elevate storytelling. 

• You’ve built strong relationships with key journalists and consistently secure meaningful coverage that advances our brand narrative. 

• Insights (i.e., data, trends, customer stories) regularly become compelling, timely, multi-channel narratives that show up across PR, blog, social and video. 

• Data studies and press wins consistently get a second life on social and executive leaders are publishing long-form LinkedIn articles tied to key research and results. 

• You’re viewed as an initiative-taking, strategic partner who brings earned media thinking into product conversations, content planning, and brand storytelling. 

• You’ve established a predictable PR rhythm through a thoughtful media calendar, consistent outreach, and a steady flow of timely ideas. 

• You’ve helped sharpen how the brand shows up externally, contributing to a cohesive, insight-driven story in the market across earned media and social alike. 

Requirements

• 6-10+ years in PR, with B2B tech/SaaS experience 

• Existing relationships with top-tier and tech journalists 

• Strong news sense and ability to translate insights into stories 

• Direct pitching experience and comfort driving outbound media 

• Exceptional writing skills across formats: press releases, tailored pitches, bylines, spokesperson quotes, talking points 

• Fluency in social storytelling — able to spot how a press hit, data study, or executive moment should show up on social (especially LinkedIn) and comfortable partnering closely with a Social team to bring it to life 

• Skilled at managing cross-functional relationships 

• Comfortable using AI tools to accelerate research and content development 

• Experience managing or partnering with PR agencies 

Nice-to-Haves 

• Based in the Eastern time zone 

• Mixed background (agency + in-house) 

• Experience with data storytelling or insights-driven narratives, ideally including survey- or research-based campaigns 

• Experience partnering with a data-journalism or research agency on earned media campaigns 

• Familiarity with domains, hosting, website builders, or digital presence platforms 

• Experience in PR during a rebrand or brand transformation 

Travel 

Limited travel (approx. 1–3 trips per year for planning meetings, events, or media engagements) 

Why you’ll love us.

• We are in a major rebrand, and you’ll help shape how the world sees a legacy brand on the rise across press and social and LLMs. 

• Huge storytelling runway: millions of customers, a data-rich environment, and content engines across blog, survey, SEO, video, social and product. 

• A chance to influence visibility of a global brand across multiple channels. 

• A positive, high-growth environment where autonomy is paired with close leadership access and collaboration. 

• A cross-functional ecosystem that’s collaborative, energetic and committed to elevating our stories. 

• Opportunities to experiment with AI, data, and next-generation PR methodologies. 

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

#NetworkSolutions #LI-VM1 #LI-Remote

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.