XTN-AC01798 | MARKETING PROGRAMS SPECIALIST

The Marketing Programs Specialist coordinates and executes the firm’s relationship-driven marketing programs: webinars and events with partner organizations, presentation and CPD programs, sponsorships, the referral partner program, support for the Director’s directory and awards submissions, and new-hire marketing materials.

Digital channels and the marketing technology stack sit with the Digital and Marketing Technology Manager, while substantive content sits with the Head of Thought Leadership. This role brings the firm’s relationship-driven programs to life by managing the people, calendars, processes, and details required for consistent execution.

The Director will initially lead the firm’s external relationships. You will coordinate and execute programs within those relationships and gradually assume responsibility for appropriate day-to-day communications as you develop knowledge of the firm, the Canadian market, and relevant organizations. You will work independently and be measured on programs that run on schedule without lawyer time spent on logistics. The role offers meaningful ownership of established and emerging programs, close work with senior leadership, and the chance to help build the processes that support the firm’s continued growth.

• Own programs that drive relationships: Lead webinars, CPD programs, sponsorships, referral programs, and other initiatives that directly support the firm's growth.
• Work closely with senior leaders and legal professionals: Partner with the Director, lawyers, accountants, and external organizations while becoming a key operator within the marketing function.
• Build something scalable: Help establish the processes, systems, and relationship programs that will shape Taxpayer Law's marketing function as the firm continues to grow.

Webinars, events and presentations

•   Own partner-organization coordination for webinars and joint events — scheduling, co-presenter logistics, promotion arrangements with the partner, and follow-through. Maintain the firm’s webinar and event calendar in accordance with the firm playbook. The Digital and Marketing Technology Manager manages technical production and digital execution.

•   Coordinate presentation venues and CPD providers for the firm’s ready-to-deliver presentation library, including scheduling firm presenters, managing production requirements, confirming accreditation details where applicable, and completing post-presentation follow-up.

Sponsorships

•   Coordinate firm sponsorships from agreement through completion, including documenting commitments, managing activation requirements, tracking deliverables, and reporting available performance information. Sponsorship decisions and budget approval remain with the Director.

Referral partner program

•   Coordinate a year-round referral partner program that extends beyond seasonal gifting. Maintain a tiered contact list of referring accountants and lawyers, implement touchpoints throughout the year, and use invitations into firm webinars and CPD programs to support relationship development. Maintain accurate referral source data and prepare regular reporting to help the Director assess productive relationships and identify prospective firms for cultivation.

•   Execute the firm’s seasonal and relationship-based gifting program: maintain the master mailing list, confirm recipient details and addresses, coordinate fulfillment, and document what was sent to each recipient.

Directory and awards support

•   Support the Director with legal directory submissions, including Chambers, Legal 500, and Best Lawyers. Gather and organize matter information, prepare referee lists and submission drafts in accordance with the Director’s specifications and standards, manage internal timelines, and follow up with lawyers well ahead of deadlines.

People, collateral and coordination

•   Prepare new-hire bios and arrange headshots in the firm’s tone of voice and visual identity. The Digital and Marketing Technology Manager publishes and distributes the announcements.

•   Coordinate print and offline collateral, including one-pagers, event materials, and firm stationery. Prepare briefs and manage the firm’s external designer or agency to deliver materials consistent with the firm’s visual identity. Graphic-design expertise is not required.

•   Prepare agendas, reports, and supporting materials for the Director’s monthly marketing meeting, and track agreed actions through completion.

Must have

•   Fluent English, written and spoken.

•   At least three years of marketing experience in a law firm, ideally in a programs, events, business development, or relationship-marketing role. You understand how legal marketing works and how to secure timely contributions from busy lawyers.

•   A demonstrated track record of delivering events, webinars, or CPD programs with external partner organizations.

•   Experience supporting legal-directory submissions such as Chambers, Legal 500, Best Lawyers, or comparable programs, and an understanding of the information and coordination required to produce a strong submission.

•   Excellent plain-English writing and editing skills. Bios, invitations, and communications leave your desk client-ready.

•   Experience working across time zones and coordinating senior professionals with competing priorities.

•   Experience succeeding in a growing and evolving organization where processes may still be under development.

•   Strong organizational and project-management skills, sound judgement, and a high degree of independence. You can manage calendars, records, deadlines, and multi-party logistics without close supervision.

Nice to have

•   Tax, accounting, or professional services marketing, ideally in the North American market.

•   Experience with referral marketing, key account marketing, or sponsorship management.

•   Familiarity with a CRM such as InterAction, Salesforce, Lawmatics, or a comparable platform.